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DO Rías Baixas Sales to Canada Increase 93% Led by Popularity of Albariño Wines Professionals

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Published
05/15/2022 by

The Spanish wine region of DO Rías Baixas has reported that 2021 sales of their renowned Albariño white wines have nearly doubled in the Canadian market since 2017. Over the last five years, exports of DO Rías Baixas wines to Canada have increased 93% by volume to 318,336 liters, and 93% by value to $2.6 million, as reported in year-end 2021 sales data. Canada is the 6th largest export market for DO Rías Baixas, outpacing other key Spanish wine markets such as Germany and Mexico.

The growth in Canadian exports reflects continued consumer appreciation for the Albariño white wines of DO Rías Baixas. The results are particularly noteworthy given the continuing challenges in the hospitality sector related to COVID and supply chain delays.

Analysts in the DO Rías Baixas region credit Canadian sales growth to consistent quality recognition and demand for

Albariño wines. Consumers are willing to spend more for the ever-popular Albariño, a native grape variety which traces its origins to the Galician region on the Atlantic Coast of northwest Spain. Crisp and refreshing to taste with pronounced citrus, stone fruit and floral aromas, the Albariño wines of Rías Baixas are a sommelier favorite with strong distribution in the SAQ, LCBO and BCLIQUOR stores.

DO Rías Baixas wines outperformed the Spanish wine category in Canada over the same 5-year time period; Spanish wine sales to Canada grew 23% by volume, and 29% by value (2017 to 2021). To support growth in the Canadian market, DO Rías Baixas launched a marketing and trade education program in 2019 to position Rías Baixas as world-class white wines on par with the best of France, New Zealand and other regions.

The Canada results reflect an overall positive global trend for DO Rías Baixas. 107 of the region's 179 wineries export wine to over 70 countries worldwide. Many of the wineries are small, family-owned ventures and exports represent a dynamic contribution to economic impact throughout Galicia. On a global basis, 2021 exports of Rías Baixas grew 17% in volume to 9.48 million liters and 27.5% in value to reach $77 million, an outstanding global sales result for the region. Perceptions of quality (as measured by increased value) are also very favorable as wineries reported an increase of 9% in the average price per liter as compared to the previous year of reporting.

DO Rias Baixas : 2021 Wine Exports by Country
 

Country

2021 Volume Liters

1

USA 

2,667,600

2

UK

2,273,718

3

Pureto Rico 

504,318

4

Ireland

502,940

5

Holland

384,489

6

Canada

318,336

7

Germany

307,495

8

Mexico

283,299

9

Sweden

270,299

10

Switzerland

226,841

11

Other Countries

1,743,623
 

Total

9,483,091

To request more information about the wines of DO Rías Baixas, including samples, please contact Laurain Aydinian, laurain@gregoryvine.com or Elodi Bodamer, elodi@gregoryvine.com.

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