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Dossier Opens First Flagship Boutique in NYC

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#perfume #parfum #perfumery #fragrance
Published
06/30/2025 by

Dossier, the perfume house for the next generation, is thrilled to announce the opening of its flagship boutique in NoLita, New York located at 242 Elizabeth Street. The Dossier boutique will feature the brand's full catalog across the Dossier Impressions, Dossier Originals and Dossier Home lines. With the introduction of a permanent retail space, Dossier is finally able to offer a hub for customers to search, spritz, smell, and shop the brand's scents IRL.

"This boutique has been years in the making," says Sergio Tache, Founder & CEO of Dossier. "We've had such an amazing response to our perfumes online since launching in 2019 and knew we wanted to give customers an offline Dossier experience. Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person. We're excited to finally bring the Dossier perfume house for the next generation to life and have a space where perfume lovers can build their perfume wardrobes and learn more about fragrances in the process."

Located in the heart of New York's Scent Row, the Dossier flagship boutique will serve as a space for both discovery and education. Designed by renowned creative firm, Malherbe Paris and brought to life by Rekon Retail, the boutique offers a refined yet inviting space, seamlessly blending Dossier's French heritage with the NoLita neighborhood's famed laid-back, minimalist aesthetic. A centralized hub for Dossier's main three collections: Dossier Originals, Dossier Impressions, and Dossier Home, the space is designed as a fragrance library that guides visitors through olfactive families in a clear, curated journey for a thoughtful exploration of scent, rooted in both heritage and innovation. A dedicated "Dossier Drop Day" section will highlight each month's current launch. Paperscent, an innovative perfume testing technology designed by Gaudier, will be placed throughout the space, allowing Dossier to capture in-store traffic analytics in real-time while providing an immersive perfume discovery process. This technology also significantly reduces paper waste, maintains perfume integrity, and prevents fragrances from mixing in the air.

"We wanted to create the ultimate immersive perfume experience for our guests," says Max Poussier, Chief Creative Officer at Dossier. "Upon entering the space, customers are introduced to our six scent families, which guide their fragrance journey through our Impressions, Originals, and Home collections. It's our first real-world experience, a foundation for building the modern perfume house for the next generation. It's not just about discovery. It's about belonging. A space that reflects how we see the future of fragrance: open, elevated, and made for everyone."

The Dossier Nolita Flagship store will open to the public on June 27th at 1:30 pm. Regular hours of 11 am to 7pm, Monday through Sunday, begin June 28th, 2025. Visit Dossier.co/pages/nolita-boutique and follow Dossier on Instagram and TikTok @dossierperfumes for additional information and updates.

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