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Elevate Your Drinking Experience With New Ready-To-Drink Cocktail, The Spritz

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#spritz #spritzes #cockails #mixology
Published
05/14/2024 by

Every season can be The Spritz season thanks to a new, ready-to-drink cocktail offering from Sazerac Company. Inspired by the classic namesake cocktail, The Spritz is light, refreshing, and sophisticated...a little bit sweet, a little bit bitter and perfectly bubbly on the palate. Intentionally crafted using quality ingredients and featuring three delectable, authentic flavors with just 80 calories per serving, The Spritz offers drinkers a guilt-free indulgence without compromising lifestyle or taste.

"The Spritz was designed to evoke that sunshine-on-your-face-not-a-care-in-the-world feeling synonymous with kicking back and enjoying a refreshing, bubbly beverage. With The Spritz, we're declaring that 'spritz season' should be a state of mind," remarked Lauren Selman, Director of Global Growth & Innovation at Sazerac. "Many ready-to-drink offerings don't deliver on both flavor and style, but The Spritz does. Nailing the taste experience was a critical part of our creation process, and we're confident even the most seasoned spritz connoisseurs will be reaching for The Spritz all summer – and beyond."

Light and effervescent, The Spritz offers sophisticated and versatile cocktails with three flavors to choose from:

  • Traditional - Inspired by classic spritz flavors and featuring notes of Mandarin orange and herbal liqueur.
     
  • Limone - Limoncello and notes of blood orange, grapefruit, carraway, and orange blossom.
     
  • Hugo - Elderflower and notes of mint and lemon.

"We intentionally designed The Spritz with a sleek bottle shape, vivid colors, and innovative pop-top technology to stimulate the senses and be more than just a liquid in a can. From the satisfying 'pop' you hear while opening the bottle to the appealing aroma from the cocktail and the visual of bubbles dancing in your glass, The Spritz is an ideal drink and experience for any occasion," Selman explained.

Starting May 2024, The Spritz will debut in select markets, including Illinois, Indiana, Louisiana, Michigan, and Washington, before becoming available nationwide in September 2024. Each boldly colored bottle of The Spritz contains two 6 oz servings. The new-to-world, ready-to-drink cocktail can be enjoyed with fruit, on ice, or chilled in a wine glass. Each flavor of The Spritz is available in packs of four for an SRP of $14.99 (local taxes and fees will vary).

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