The iGaming world’s market trends have become fast-moving, a change that leaves only a select few companies leading the charge rather than following. 

Since its founding in 2016 by visionary entrepreneur of Soft2Bet, Uri Poliavich, has evolved from an ambitious newcomer into a respected global brand with 19 licenses, operations in 10 regulated markets, and a reputation for industry-leading innovation.

From the outset, Soft2Bet has fused cutting-edge technology with cultural insight and an unwavering commitment to responsibility. The result is a portfolio of gaming environments that set new standards for quality, trust, and long-term sustainability. 

In the luxury lifestyle space, this is the equivalent of turning an online game into a five-star experience.

A New Era in Gamification with Soft2Bet

Gamification has always been part of online gaming, but Soft2Bet’s award-winning Motivational Engineering Gaming Application (MEGA) has taken it to an entirely new level. 

Launched in 2023, MEGA transforms play into an interactive journey where players can evolve avatars, earn skill-based rewards, and engage in immersive city-building challenges that add both depth and variety to each session.

The results speak volumes:

• 4× increase in player screen time
• 65% boost in Net Gaming Revenue
• 50% rise in deposit amounts
• 45% growth in Average Revenue Per User
  
  

Beyond its proven impact on engagement, MEGA integrates seamlessly into both casinos and sportsbooks, enabling operators to adopt the system without costly infrastructure changes. 

This level of adaptability is rare in iGaming and positions MEGA as a benchmark for gamified player experiences.

Personalization That Predicts

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The iGaming market has become very competitive, forcing gaming companies to adopt personalization. 

Soft2Bet’s advanced AI technology goes beyond simple targeting to anticipate player preferences in real time. 

By adjusting rewards, bonuses, and experiences based on evolving behavior, the platform ensures every interaction feels relevant and exclusive.

Global Reach, Local Identity

Soft2Bet’s success is rooted in its ability to localize while operating globally. The company’s portfolio of brands reflects local cultures, languages, and payment preferences, offering players an experience that feels tailored just for them.

Current brands include:

• Betinia - Denmark, Sweden
• Campobet - Denmark, Sweden
• Tooniebet - Ontario, Canada
• Quickcasino - Sweden
• Don.ro - Romania
  
  

Across these brands, Soft2Bet offers over 12,500 games from hundreds of top-tier providers and hosts more than 1 million live events annually. 

With support for 20+ languages and 220+ payment methods, the company ensures seamless access for a diverse, global audience.

Flexible Solutions for Operators

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For B2B partners, Soft2Bet is more of a strategic partner than it is a supplier. Its turnkey solutions are built for success in regulated markets and include:

• Front-end customization for tailored user experiences
• Casino and sportsbook integrated solutions
• Advanced Player Account Management (PAM) system
• Managed services for customer support, risk management, and compliance
• Integrated payment systems with extensive provider connections
  
  

By combining flexibility with speed to market, Soft2Bet enables operators to launch offerings that resonate with their target audiences while maintaining operational efficiency.

Conscious Luxury 

In Soft2Bet’s vision, luxury and responsibility go hand in hand. Eco-friendly practices are embedded into operations, from energy-efficient servers to sustainable supplier partnerships. 

The company also prioritizes digital over physical promotional materials to minimize its environmental footprint.

Player safety is another pillar of its brand promise. Operating under strict licensing conditions, Soft2Bet employs dedicated teams for compliance monitoring, fraud prevention, and responsible gaming initiatives. 

Independent third-party audits further strengthen the trust it has earned from both players and regulators.

Investing in the Future of iGaming

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund dedicated to advancing iGaming and casual gaming. This initiative offers:

• Financial support for ambitious projects
• Mentorship and industry expertise
• Access to Soft2Bet’s network and technology resources
  
  

Within months, the program earned the “Outstanding Contribution to Gaming” award at SiGMA Eastern Europe, proof of its transformative impact on the industry’s future.

Awards and Recognition

Soft2Bet’s excellence has been recognized with numerous industry honors, including a triple win at the 2025 Global Gaming Awards EMEA:

• Executive of the Year - Uri Poliavich
• Platform Provider of the Year
• Product Launch of the Year – MEGA
  
  

In addition, the company secured the iGaming Sword Award 2023 for Turnkey Supplier of the Year, cementing its position as a leader in technology, innovation, and customer engagement.

Why Soft2Bet’s Model Works

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Soft2Bet’s continued success rests on six interconnected pillars:

1. Engagement through innovative gamification
2. Relevance via AI-driven personalization
3. Cultural fit through localized brands
4. Trust from sustainable practices
5. Vision through investment in innovation
6. Protection with responsible gaming measures
   
   

For players, this means a gaming environment that is immersive, safe, and individually tailored. For operators, it’s a proven formula for growth in competitive markets. And for the wider industry, Soft2Bet is a case study in how innovation, responsibility, and luxury can redefine the online gaming experience.

To explore the founder’s journey in detail, read the Uri Poliavich global success story, proof of how one leader’s vision can influence an entire sector.

About the Author

Jordan Hale is a tech and gaming writer passionate about innovation and luxury experiences. With years covering digital entertainment, Jordan brings sharp insight into iGaming trends. Off-duty, they’re often exploring new games or café-hopping worldwide.