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Elizabeth Arden Launches Eternal Aura, New EAU de Parfum, With Leighton Meester As Global Ambassador

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Published
03/03/2026 by

Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features actress Leighton Meester as the global face of the campaign, embodying the journey of female transformation and self-expression.

Eternal Aura Eau de Parfum is a captivating floral amber fragrance, vibrant and full of movement. It opens with a sparkling burst of dragon fruit, golden pear and pink pepper, mingling with delicate magnolia and peony scents, while an exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk, and a hint of tonka bean, creating a sensual yet modern finish. Offering a fresh perspective on the amber category, Eternal Aura blends airy florals and juicy fruits to define its contemporary elegance.

Inspired by the legacy of Ms. Arden herself, Eternal Aura honors the brand's heritage with an elegant bottle design that draws from the timeless sophistication of Elizabeth Arden Salons, a place where women came to feel their best. The cap and carton feature a monogram pattern once found in the salons as a decorative wallpaper, beautifully reimagined in brushed gold to complement the original Arden Pink.

"I've been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full circle moment," said Leighton Meester. "This campaign is all about recognizing and celebrating the stage of life you're in right now. It's not about striving for perfection but about honoring the strength, confidence, and beauty you've cultivated through everything you've achieved. Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength."

Eternal Aura marks the brand's first flagship fragrance launch in eight years, signaling a new chapter for Elizabeth Arden. The global campaign kicks off in the United States across Elizabeth Arden's owned channels and in-person activation for press and consumers, and will expand internationally with television commercials, out-of-home placements, and a strong presence across digital and social platforms.

"Every detail of this new fragrance has been carefully crafted to represent today's women in all our wonderful complexities," says Amber Garrison, President of Elizabeth Arden & Fragrances. "Eternal Aura is a reflection of the confidence, resilience, and beauty embodied by women everywhere, so that every spritz of this new scent acts as a reminder to let your own aura bloom."

Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo with IFF's Science of Wellness™, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem, and happiness. Complement your Eau de Parfum with the new Eternal Aura Body Balm, a silky, nourishing cream that revitalizes and improves skin's elasticity. Lightly scented with Elizabeth Arden's new floral amber fragrance, this body balm celebrates confident beauty.

The new Eternal Aura Eau de Parfum will retail at $115.00 per 3.3oz/100mL, $89.00 per 1.7oz/50mL, and $69.00 per 1oz/30mL; and the Body Balm at $47.00 per 4.2oz/125ml from February 24, 2026 at elizabetharden.com and March 15, 2026 at Macy's and Elizabeth Arden counters nationwide. The Body Balm is enriched with shea butter to nourish, cocoa butter to firm and sweet almond oil to smooth. For more information, please contact the Elizabeth Arden U.S. press team: elizabetharden@havas.com, and follow

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