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Enovation Brands, Inc. Announces the Launch of Gemma di Luna

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Published
11/28/2016 by

Enovation Brands, Inc. is pleased to announce the introduction of Gemma di Luna Moscato to its product line-up. Gemma di Luna embodies the company's mission to deliver distinctively original, high quality products in equally creative packaging.

Gemma di Luna is a premium Italian sparkling wine intended to elevate the Moscato experience. The wine is crafted from premium Moscato grapes grown in Italy's Piemonte region and boasts a fuller effervescence than the gentle frizzante style typical of moscato for a fully sparkling or "spumante" quality. The wine displays a lovely straw color and delightfully persistent perlage, an intense, yet delicate bouquet with juicy grape notes and the luscious fresh fruit flavors of nectarine, peach and apple balanced by a vibrant acidity. Winemakers Walter Zuccotto and Michela Bandinelli worked together to create a Sparkling Moscato of superior quality, and at 7.5% ABV, Gemma di Luna also satisfies the growing consumer trend towards lower alcohol choices.

The Gemma di Luna bottle reflects the creativity and quality of the wine inside. The distinctive teal bottle is adorned with a pearl white label and capsule enhanced with a laser foil effect reminiscent of pavé diamonds.

"Gemma di Luna represents and delivers on the dedication of Enovation Brands to create, differentiate and innovate for today's adventurous consumer," said Lisa Schuster, National Marketing Director. "We will continue to meet their insatiable appetite for discovery, break down barriers and biases in the wine space and unabashedly meet this need head on with relevant, story driven, purposeful products like Gemma di Luna."

The marketing campaign behind Gemma di Luna presents the wine as "Italy'sNew Gem" and stems from the meaning of the brand name, "Gem of the Moon". The color scheme and sparkling aspect of the packaging are reflected across the marketing mix. Social media will inspire and engage consumers with the call to create and share their "Gemma Moments", while a targeted events platform will engage the bridal and special events communities from both a consumer and trade perspective.

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