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Enovation Brands, Inc. Launches Zamaca

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Published
08/23/2016 by

Enovation Brands, Inc. is pleased to announce the introduction of Zamaca to its product line up. Zamaca is the initial offering in the importers newly established spirits portfolio and reflects the company's mission to provide distinctively original products created for the modern consumer.

Zamaca is the first ever premium liqueur crafted from Peruvian Maca, a natural superfood that has been used for thousands of years for its many benefits. Native to the Andes, Maca grows at altitudes of up to 12,000 feet. Its ability to thrive in this harsh environment makes the plant incredibly strong. This strength is manifest in the benefits it is best known for, boosting energy and stamina, as well as being considered a potent aphrodisiac.

Zamaca combines Maca root with the warm sensual essence of elderflower and a hint of spicy heat in a neutral spirit base (69 proof). The result is a smooth liqueur with an aromatic bouquet, exceptional mouthfeel and a bit of bite that is perfect as a shot or ingredient in craft cocktails.

"We are extremely excited about the launch of Zamaca," said Giovanni Pecora, Enovation Brands, Inc. C.E.O. "Spirits have been a part of our game plan since day one, but we wanted our first foray into this segment to be in line with our company vision, it had to be a unique, innovation for today's consumer. Research on consumer lifestyle behavior led us to Maca and the project to create a modern new way to enjoy its benefits went from innovation pipeline to bottle."

The product launch will focus heavily on the on-premise channel and will be supported by an Incan themed bar night sampling program to celebrate the products historical roots. The Incas believed Maca was a gift from their primordial mother earth, the goddess Pachamama. Under the theme of "Feel the Fuego", the bar nights will consist of a sampling team dressed as Pachamama and an entourage of Incan warriors distributing icy cold Zamaca shots to consumers along with branded premiums and wearables. Branded bar kits will allow accounts to execute additional stand-alone themed bar nights. Consumers will have the opportunity to "Feel the Fuego" at launch parties at NYC's Marquee nightclub and Segafredo, an ultra-lounge in Miami's chic Mary Brickell Village nightlife district.

The Zamaca bottle design and label reinforce the brands Incan heritage with a shape reminiscent of the architecture of Machu Pichu and gold embellishment. Zamaca will be available nationwide starting September 2016 at a suggested retail price of $23.99.

 


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