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Ergatta Launches The Ergatta Lite, The Most Affordable Connected Rower On The Market

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#fitness #wellness #health #technology
Published
11/14/2023 by

Ergatta, the game-based home fitness brand, today announced the release of the Ergatta Lite, a new lightweight and compact Rower to add to their line of premium, wooden rowing machines. With a starting price of $1,499, the Ergatta Lite is the most affordable connected rowing machine on the market and a major step towards Ergatta's mission to help a broad audience build lasting fitness habits through games.

The Ergatta Lite features a classic, handcrafted design that doubles as a showpiece in any living space. Constructed with sustainably-sourced oak from Appalachia, the American-made rower is finished with a clear gloss finish to enhance the contrast of its natural wood grains and protect it from the sweat its full-body workout generates. When not in use, the Ergatta Lite stores vertically for easy storage in the space of a barstool with no additional hardware required.

"At Ergatta, we're on a mission to bring the power of daily fitness to your home through the addictive and engaging power of games," said Tom Aulet, Co-Founder and CEO of Ergatta. "With the Ergatta Lite, it is easier and more affordable than ever to bring the leading game-based digital fitness experience home, complete with an elegant wooden Rower, handcrafted right here in the USA. If you haven't tried this new approach to fitness yet, there's never been a better time."

Weighing only 40 pounds, the Ergatta Lite is substantially more compact than Ergatta's flagship rower, making it an even better fit for apartments, living rooms and home offices.  Both rowers share the same crystal clear 17.3" HD touchscreen and digital features.  As with the original Ergatta Rower, Ergatta has worked closely with their manufacturing partner WaterRower to bring such a high-quality and affordable product to market.  WaterRower, the inventor of the patented WaterFlyWheel that provides smooth and dynamic resistance, has been manufacturing high-quality, elegant rowing machines out of wood in Rhode Island for over 30 years. 

The Ergatta Lite is available for purchase in the United States at www.ergatta.com on November 1, 2023. Ergatta's flagship rower retails for $2,499.00 and is available throughout the United States, Canada, UK, Ireland, Germany, Australia, Switzerland, Denmark, Norway, Austria, Belgium, Luxembourg, and Netherlands with additional markets launching in the coming soon. 

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