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Fairmont Mayakoba Launches Exclusive Wine Collection with Bruma and Winemaker Lulú Martínez

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Published
08/27/2026 by

Fairmont Mayakoba, the iconic resort nestled in the heart of the Riviera Maya, is proud to announce the official launch of The Collection, its new wine label, in collaboration with Bruma — one of Mexico's most celebrated wineries — and distinguished winemaker Lulú Martínez. Born as part of the hotel's 20th anniversary celebrations, The Collection represents an authentic fusion of Mexico's winemaking heritage and the hospitality excellence that defines the property.

Inspired by the timeless elegance of Fairmont Mayakoba and its extraordinary setting where tropical jungle meets the Caribbean Sea, The Collection pays tribute to the purity of each wine while capturing the essence of unpretentious sophistication — an authentic luxury best experienced through nature, hospitality, and great wine.

 

THE COLLECTION

The Collection is comprised of three carefully crafted labels whose Spanglish names reflect the cultural diversity of Fairmont Mayakoba's guests — drawn primarily from the United States, Canada, and Mexico:

 

The Blanco

100% Sauvignon Blanc.  A fresh and vibrant white wine, a vivid expression of Valle de Guadalupe's soils. The perfect companion to the flavors of the Riviera Maya and the ocean breeze.

 

The Tinto

Grenache • Syrah • Mourvèdre + Nebbiolo.  An expressive and elegant blend that marries the intensity of southern France with the noble character of Italian Nebbiolo, filtered through the singular vision of Lulú Martínez.

 

The Reserva

100% Cabernet Franc. Aged 18 months in new French oak barrels.  The crown jewel of the collection. With a deep ruby color and a structure that invites contemplation, The Reserva is a wine made for the most memorable moments at the resort.

 

A DESIGN INSPIRED BY MAYAKOBA

Each bottle in The Collection features an iconic element of Fairmont Mayakoba and the Riviera Maya: an ocean wave, a jaguar, and a mangrove. These three symbols are more than decorative — they are a statement of identity, reflecting the resort's deep connection to the jungle, the sea, and the essence of Mayakoba. The design transforms each bottle into something beyond wine: a work of art that tells the story of a place.

"Celebrating 20 years of Fairmont Mayakoba is a deeply meaningful milestone for our entire team and for everyone who has been part of this story. The Collection is not just a product — it is an expression of our identity, our guests, and the richness that Mexico has to offer the world. We are proud to have created it alongside Bruma and Lulú Martínez, and we hope every glass becomes an unforgettable memory of their time with us."

— Gonzalo Güelman Ros, General Manager, Fairmont Mayakoba

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