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Fast-Growing Licor 43 Expands Portfolio with New Licor 43 Horchata in the U.S.

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#horchata #creamliqueur #liqueur #spirits
Published
05/14/2021 by

With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the U.S. from Licor 43, the best-selling Spanish liqueur in the world.

"For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we're very excited to introduce Licor 43 Horchata here in the U.S.," says Bill Corbett, CEO of Zamora Company USA, the U.S. division of Madrid-based Zamora Company, the brand owner of Licor 43. "Over the past year, we've seen substantial growth for Licor 43 in the market, and this line extension will undoubtedly help increase that broad popularity and success of the brand."

According to recent Nielsen figures, Licor 43 posted value growth of almost +29% in the U.S., compared to +25% growth in the overall cordial category. In 2020, Licor 43 was up +25.4%, and the company expects the brand to increase by +25% again this year, as Licor 43 approaches the 100,000-case milestone in the U.S.

Licor 43 Horchata is a light and creamy fusion of Licor 43 Original and traditional horchata (the drink from Valencia, Spain, that's typically made by blending tiger nut, sugar, cinnamon, and citrus). At 16% alcohol by volume, the new Licor 43 Horchata is crafted from a 100% vegetable base, so it's dairy free, gluten free, nut free, and completely vegan (tiger nuts are roots, not actually nuts, but have a sweet nut-like taste). With an aroma of spice, citrus, and roasted nuts, and a delicately sweet and refreshing taste, Licor 43 Horchata is delicious in cocktails or perfect chilled and poured over ice.

"Licor 43 Horchata provides a much-needed dairy free and vegan option among cream liqueurs, a growing category that has experienced considerable recent consumer interest," adds Corbett.

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