Beauty brand Formula Z Cosmetics, founded by Zach Dishinger, the 17-year-old makeup artist, entrepreneur and advocate, announces the launch of its new ultra-sparkling Luxe Diamond Glosses and retail expansion into Bloomingdale's via its "Pride for All" installation of The Carousel @ Bloomingdale's.
"At the heart of Formula Z is a belief that makeup is empowering and a form of self-expression for everyone, regardless of age, gender, sexual orientation or race," says Zach Dishinger, CEO and founder. "I'm proud to be in company with iconic retailer Bloomingdale's as we celebrate LGBTQ culture and the progress made in our continued pursuit of equality."
Open now through July 8, The Carousel @ Bloomingdales is located in four Bloomingdale's stores throughout the US. "Pride for All" was curated by Phillip Picardi, Editor-in-Chief of OUT Magazine, and features the entire Formula Z collection including the new mega shine Luxe Diamond Glosses. Available in four glimmering shades, the glosses are enriched with moisturizing shea butter, sunflower and jojoba oils to enhance natural lips or transform any one of Formula Z's seven Forever Lips Liquid Lipsticks into a wet, shiny version. All Formula Z products are vegan, cruelty-free, gluten-free and paraben-free.
Luxe Diamond Gloss Shades:
Boss:
Rose Gold Shimmer
Obsessed:
Peachy Nude Sparkle
Prodigy:
Glimmering Pale Pink
Superstar:
Shimmery Magenta
Retail: $18
Formula Z x The Trevor Project
During Pride Month and year-round, Formula Z continues its commitment to supporting LGBTQ youth through the sale of Mission Z, a moisturizing, long-wearing, matte lipcolor in a soft, neutral mauve color. For every Mission Z lipcolor sold, Formula Z donates 50% of the net proceeds to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people.