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Francis Ford Coppola Winery Launches Diamond Collection Wines Into the Canned Category

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Published
07/26/2017 by

Francis Ford Coppola Winery is proud to announce the release of the winery's popular Diamond Collection white wines in cans. The winery, which revolutionized wine-in-a-can, now adds three premium quality Diamond Collection whites – Chardonnay, Pinot Grigio, and Sauvignon Blanc – to the flagship portfolio. The move solidifies the winery's position as the leading premium wine producer in the canned category.

"It was Francis's instinct and creativity that first brought wine-in-a-can to the forefront of the wine industry with the introduction of the Sofia Mini cans more than a decade ago," says Corey Beck, Francis Ford Coppola Winery's President and Director of Winemaking. "For a category that's accelerated so rapidly over the years, consumers are still loyal to the Coppola brands they trust and admire, because they know we will deliver the same premium quality, consistency, and authenticity they know and love in a bottle, into a can." 

In 2002, the winery began producing canned wine, and in 2004 they single-handedly launched the canned wine category with the debut of the stylish Sofia Minis (187ml mini aluminum cans filled with Sofia Blanc de Blancs sparkling wine), in an effort to make premium wine more accessible. Over the years, the canned phenomenon grew rapidly as other producers entered the category and consumers flocked to the single-serve options for their convenience and portability.

Known for being a trusted leader in the premium wine category, the canned category, and the alternative packaging and innovation category, it's a natural evolution for Francis Ford Coppola Winery to expand the ever-growing Diamond Collection into cans. The bold move redefines the canned still wine category by bringing an elevated level of superior quality and authenticity to the segment. The Coppola winery differentiates itself from canned competitors through its uncompromised brand integrity and consistent signature flavor profiles portrayed in the can, which embraces the distinct award-winning, critically-acclaimed wines that consumers recognize. The winery is repeatedly awarded top honors from prestigious wine industry competitions – receiving coveted Winery of the Year and Producer of the Year accolades multiple times – earning the reputation as one of the world's most impressive, top-tier, premium wine producers. 

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