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From Battlefield to Beauty: US Army Veteran's Triangle Fragrance Launches Luxury Eau de Parfum Set

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#perfume #parfums #fragrance #scent
Published
11/29/2020 by

In time for the holiday season, Triangle Fragrance launched a Discovery Set of its luxurious eau de parfums. The six-piece set features fragrances from the Red, White, and Blue collections, including the smoky "Confidence" and "Victory," the citrusy "Clarity" and "Energy," the serene "Peace," and the sweet smell of "Freedom." Each scent is housed in a 2ml vial, allowing for multiple sprays.  The notes for each fragrance are detailed on the elegant black box with gold foil lettering.

Triangle Fragrance is the creation of Magda Khalifa, a two-tour combat veteran of Operation Iraqi Freedom, who struggled with transition and health issues upon returning from war in 2007.  Over the course of a decade she managed to turn her life around, noting, "Whom better than someone who has seen the darkness of war to create something so powerful, yet so beautiful?"

The decision to develop a discovery set was an adaptive response to changes for retail stores due to COVID-19 regulations.  As stores started to re-open, there was reluctance to allow visitors to touch sampler bottles to experience a new scent. Stores reduced manpower or did not have staff available to safely spray fragrance on visitors. Additionally, the wearing of a mask or the chemicals used to clean the bottles in stores posed interference with the scent discovery. It became apparent that a direct to consumer set would allow for a safe and pleasurable sampling experience.

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