Gillette announces the release of its first-to-market Heated Razor by GilletteLabs. This high-tech device delivers a sustained heat sensation via an innovative warming bar and provides the pleasure of a hot towel with every stroke. The offering, which was originally available in only limited quantities in Fall 2018 on Indiegogo, is now available for pre order on Gillette on Demand and The Art of Shaving stores and website on May 3rd, 2019. The Heated Razor is the first innovation to come from the new GilletteLabs premium division.
"By fusing beautiful form with reimagined function, the Heated Razor from GilletteLabs truly elevates the shaving experience," said Gary Coombe, CEO - P&G Global Grooming. "We know men love the sensation of a hot towel shave and now they can enjoy that same luxurious experience every day in their bathroom."
After Gillette's limited trial range sold out in less than a week on Indiegogo, the Heated Razor was showcased at the Consumer Electronics Show 2019 where it won 'Engadget's People's Choice Award.'
"We've been delighted with the reception from the tech and grooming community. We had incredible feedback from early adopters on Indiegogo and everyone who got to see the product in action at CES. That's why we're so excited to now make this breakthrough innovation available to all our consumers in the U.S." continued Coombe.
The new Heated Razor by GilletteLabs activates and delivers instant warmth at the push of a button and provides a noticeably more comfortable shave. It also includes several other key features:
The Heated Razor is now available for pre order on Gillette on Demand on https://ondemand.gillette.com/ and The Art of Shaving stores and website on May 3rd, 2019. It retails for $200. Additional blades retail for $25.