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Glenfiddich Surpasses $500,000 in Funds Donated to Wounded Warriors Canada Since 2013

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Published
11/07/2016 by

Today marks the first day of the 2016 Veterans' Week ceremonies in Canada, and in honour of those who have served, and those who have supported them throughout their journey, Glenfiddich® Single Malt Scotch Whisky presented Wounded Warriors Canada, with their fourth annual donation totalling $128,424 in support of the Can Praxis Equine Therapy Program. This year's donation marks a milestone for this partnership as they celebrate not only four years of support for Canadian veterans, but also that Canadians have helped raise over $500,000 CDN from the sale of Glenfiddich® 15-Year-Old Solera Vat.

The Can Praxis Equine Therapy program is a three-day retreat that was designed to use horses to help service men and women living with operational stress injuries like Post-Traumatic Stress Disorder. The funds raised from the sale of Glenfiddich® 15-Year-Old Solera Vat in Canada, will allow Wounded Warriors to continue to provide life-changing services that aid in the healing of Canada's Armed Forces members, veterans, and their families.

"Glenfiddich® is a pioneering brand that has played an important role in both our growth and ability to evolve the Can Praxis program," says Scot Maxwell, Executive Director, Wounded Warriors Canada. "It is the support of our longstanding partners and through generous donations like these, that we are able to provide continued support and relief for Canada's service men and women."

For more than 10 years, Wounded Warriors Canada has provided hope and dignity to nearly 1500 Canadian veterans and their families through the generosity of their partners, Canadian donors and volunteers. Over the past four years, Glenfiddich® has donated $2.00 from the sale of each bottle of Glenfiddich 15-Year-Old to Wounded Warriors Canada.  

"We are proud to support Wounded Warriors Canada and the ground breaking commitment they demonstrate to Canada's military, veterans, first responders and their families," Said Nicole Oliva, National Brand Manager for Glenfiddich Canada. "This is a significant donation milestone that we have achieved as partners. Glenfiddich remains committed to supporting Canada's heroes and their families, from our family."

To mark the announcement a press conference was held in the Charles-Lynch Conference Room at the Canadian Parliamentary Press Gallery on Parliament Hill in Ottawa followed by a formal reception for local veterans, military, and government officials. For more about this unique partnership visit www.glenfiddich.com.

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