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Global Airlines and Laurent Perrier Announce MOU

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#champagne #sparkilingwine #wine&spirits #luxurywine&spirits
Published
08/08/2023 by

From 2024, Laurent Perrier Champagne will be the premier champagne on all Global Airlines Transatlantic flights.

The over 200-year old, historic champagne house, world reknowned for its fresh and elegant taste, is now working with the team at the airline to provide a wide selection of their products on the A380. 

Additionally, as Global starts to recruit and train cabin crew, the two organisations will collaborate to ensure that each glass is poured to perfection and accompanied by complimentary canapes with an ambition to provide the best champagne service in the sky. 

Commenting on the partnership, James Asquith, CEO and Founder of Global Airlines said: “A great champagne is a huge part of an amazing onboard experience and I am delighted that Laurent Perrier has agreed to be our partner. 

“It is a brand that is known the world over, and our intention is to offer LP brands to passengers across our 3 cabins, and, if we can make it work, that absolutely includes in economy.

“We are committed to providing the best food and beverage offer on Transatlantic services and more exciting announcements on this are in the pipeline.”

Speaking on behalf of Laurent Perrier, their Travel Retail Director Jean-Christian de la Chevalerie said: “Global’s vision for air travel is compelling, and one that perfectly aligns with Laurent Perrier’s. 

“In the months ahead, we look forward to working with James and his team on selecting a range of our award-winning champagnes, but not only that, exploring how we can make this a really unique, meaningful, partnership that excites our customers.”

Laurent Perrier La Cuvée was the exclusive champagne of the airline’s “Welcome Onboard” event on July 27th at Kettner’s, Soho House. 

Over 200 guests attended including industry partners, investors, media, and Members of Parliament. At the event, Global announced its partnership with American Express on payments processing and on curating exclusive benefits for cardholders.

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