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Global Designer, Shreya Patel, Debuts RAAS Collection: Elegance of Glitz & Glam: Style of Every Era

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#fashion #style #luxurylifestyle #GrowingTogether
Published
03/12/2023 by

RAAS International Clothing Inc unveiled its latest collection in a stunning blaze of kaleidoscopic color. The Glitz and Glam Collection is a serious nod to the historical and cultural impact of Desi fashion, showcasing signature bold hues, richly embroidered designs, along with sleek styling that evokes the South Asian subcontinent. A harmonious blend of traditional, modern, and ageless looks, Patel's collection is a living testament to the beauty and importance achieved by looking to the past for inspiration while stepping fearlessly into the future. The Glitz and Glam Collection is available at exclusive boutiques and directly from RAAS International Clothing online.

"We're very excited to launch Glitz and Glam as a way to honor our roots and demonstrate what our fashion has become," said Shreya Patel. "I started getting the first few ideas for this after being featured in 2022 during New York Fashion Week. That was a resounding success and a personal victory for me – showing my work to some of the fashion world's biggest luminaries. It was a significant milestone in the growing evolution of our fashion house."

"All great collections are important narratives, so Glitz and Glam definitely has a story to tell," explained Patel. "The clothing represents the journeys and lives of the women who went before us. The pieces wrap you in sensuous color, clothing the form in multihued and flowing splendor, while offering sparkling glimmers that hint at possibilities to come. Glitz and Glam is daring, handmade, and a delightful mix of old-world beauty with modern sensibilities."

"Environmental sustainability continues to inspire and drive us as well, and we are absolutely dedicated to the end of fast fashion," Patel said. "The issue doesn't get enough attention, but fast fashion is incredibly wasteful and responsible for more annual carbon emissions than all international flights and ocean shipping combined. It has to stop. And this is why our aim has always been to build robust ethical supply chains between those we rely on and the ones who rely on us – fostering healthy growth while strongly advocating for both personal and global wellness. We live and thrive as one, which is why we say we are Growing Together."

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