Golf Town, Canada's leading specialty golf retailer and part of Sporting Life Group, is proud to announce the opening of its first flagship location in Oakville, Ontario. The 40,000 sq. ft. store, located at 290 North Service Road West, offers Canadian golfers a fully immersive destination that blends specialized retail with entertainment, expert service, and a guest-focused environment. The grand opening celebration will take place October 17–18, featuring $50 Golf Town gift cards for everyone in line Saturday and Sunday, and hourly prize giveaways valued at over $20,000 from top industry brands.
Marking its milestone 50th store and a $15 million investment, Golf Town is entering its next era of growth as a trusted Canadian brand since 1999. At two and a half times the size of a standard store, the new Oakville flagship creates a community hub with advanced simulator tech and StudioX custom fitting, serving as a prototype for future flagship expansion nationwide, alongside ongoing fleet-wide renovations and e-commerce growth.
"For more than 25 years, Golf Town has been the ultimate home for Canadian golfers both in-store and online," said Barry Williams, President, Golf Town. "Our new flagship store marks an exciting step forward in our evolution, offering a welcoming destination for golfers of all levels to gather, gear up, and fall in love with the game."
The key features of the new flagship location include:
Two StudioX custom fitting bays with Zen Green moving-platform technology that replicates real-world green slopes and breaks, Quintic putter-fitting tech, plus five Foresight simulator bays.
Highlights an expansive 1,300 sq. ft. putting green, four times larger than standard stores, featured alongside Golf Town's first-ever dual-projector PuttView installation for an interactive, visual putting experience.
Dedicated shop-in-shops for top golf brands, including TaylorMade, Callaway, Odyssey, PING, and Titleist --alongside access to rare, limited-edition equipment and tour-only releases like Scotty Cameron Circle T putters.
A fully staffed personalization lab offering on-site custom wedge stamping, golf ball logo printing, and gear customization, supported by Golf Town's expert staff and master fitters.
Offers Canada's largest selection of premium apparel, including store exclusives like Johnnie-O, Beach Riot, and Holderness & Bourne, alongside RLX, Peter Millar, TravisMathew, Nike, and Jordan, anchored by a fully redesigned women's shop with an expanded assortment for female golfers.
A full-service footwear section anchored by FootJoy's FJ FitLAB 3D volumetric scanner and multi-camera system to map exact foot measurements for a true tour-level shoe fitting.
Built with Canadian golf pride, featuring the exact putting green cups used at Cabot Cape Breton and iconic golf course imagery integrated throughout the store.
The new location delivers a one-of-a-kind sports retail experience designed to encourage Canadians to Come Out and Play. Join Golf Town on Saturday, October 17, and Sunday, October 18, to celebrate the grand opening weekend, discover the future of golf retail, and take home exclusive prizes from leading brands.
Store hours for the grand opening are:
Saturday, October 17: 8am - 8pm
Sunday, October 18: 8am - 8pm
For more information about the new flagship location, visit golftown.com or follow @golftown on Instagram and @golftownca on TikTok.