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Grund® America Brings Organic Eco-Luxury Rugs into Homes

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Published
01/05/2016 by

Grund® America, LLC is set to launch its fresh organic, luxury bath rug collection at the Atlanta International Gift & Home Furnishings show. Living the American dream is just one goal of Grund® America as its Czech-born parent company brings the award-winning, innovative, proven and honest reputation and European craftsmanship into American homes.

“As the global leader in bath mats and accent rugs, Grund® America, LLC is excited to offer the American consumer more elegant choices when updating their home and bath décor,” says Michael Twer, Vice President/General Manager of Grund® America LLC. “Made of the finest raw materials, Grund®’s vertical manufacturing process ensures the highest quality standards while producing the industry’s best and most vibrant colors.

Luxurious Comfort and Design Focused: 
Grund® America has developed the new Organic Cotton Collection as a way to bring eco-luxury to consumers seeking to not only purchase organic food items but who have a desire to use organic products throughout their home. The company saw a need for a conventional cotton alternative as consumers gain awareness regarding the dangers associated with conventional cotton production, particularly with the large amounts of carcinogenic pesticides required that pose a risk to humans, wildlife and the environment. Grund® America is proud to announce that the Grund Organic Cotton Collection is made with 100% Organic Cotton yarn that is certified by GOTS (Global Organic Textile Standard), the worldwide leading textile processing standard lab. Consumers will be able to embrace the organic lifestyle with a quality made product that maintains all the benefits of softness and durability associated with conventional cotton but that is socially responsible, safer for their families and kind to the Earth.

Style Benefits and Features 
The Grund® Organic series is available in a soothing neutral color palette with fourteen earthy colors like Pebble Grey, Driftwood and Green Tea. Each style comes in three standard sizes, 17x24, 21x34, and 24x40. The series includes the basic Lao mat with a simple border design, the 2-sided reversible Puro bath rug with border design, and premium Namo bath rug with skid-resistant backing. All rugs are suitable for machine washing at low temperatures and maintain color after hundreds of washes. The company also boasts an unheard of industry best five-year warranty. “We are particularly pleased to offer this 5 year warranty, we believe it shows our commitment to quality and product integrity which gets to the heart of the Grund mission and are the same core values Mr. Grund envisioned when he founded Grund 25 years ago”, says Company Vice President/General Manager, Michael Twer.

Visit Grund® America, LLC at the Atlanta International Gift & Home Furnishings Show in Building 1, Floor 7, Booth E-19 from January 14th-18th, 2016

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