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H. Moser & Cie. Opens Its First Standalone Boutique In Korea

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Published
05/22/2025 by

H. Moser & Cie., the renowned independent Swiss watch manufacturer, proudly announces the opening of its first boutique in Korea. This new boutique, located on the B1 floor of Galleria Luxury Hall EAST in Seoul, officially opened its doors on May 14, 2025, marking a significant milestone in the brand’s global expansion strategy.

This Seoul boutique represents the fifth standalone H. Moser & Cie. boutique worldwide, following successful openings in Shanghai, Beijing, Hong Kong, and Menlo Park, California. Managed by Rocca — only luxury jewelry and watch chain in Italy and part of the Damiani Group — this launch underscores the growing importance of the Korean luxury watch market and the brand’s dedication to providing exceptional and personalized experiences for watch enthusiasts.

The boutique’s concept emphasizes minimalism, uniqueness, transparency, and modernity, designed as an art gallery-like space utilizing concrete materials and glass features. True to the brand’s philosophy of minimalism and understated elegance, the boutique reflects H. Moser & Cie.’s core values—refinement, authenticity, and excellence in craftsmanship.

Visitors will have an exclusive opportunity to explore the brand’s iconic collections, including the Streamliner Tourbillon Skeleton Boutique Edition, a rare and highly coveted timepiece available exclusively at H. Moser & Cie. boutiques.

The Streamliner Tourbillon Skeleton Boutique Edition epitomizes the brand’s innovative spirit and technical mastery. Crafted entirely in 18-carat yellow gold, this model features a fully skeletonised design that provides a stunningly transparent view of the intricate mechanical artistry. At its heart is the calibre HMC 814, an automatic movement with a Straumann® double hairspring, designed and produced in-house by Precision Engineering AG, H. Moser & Cie.’s sister company. The one-minute flying tourbillon appears to float effortlessly at 6 o’clock, enhancing precision and aesthetic harmony.

Limited to just 17 pieces worldwide, the Streamliner Tourbillon Skeleton Boutique Edition combines contemporary transparency with minimalist design. Only one piece will be available in Korea, emphasizing the exceptional rarity and exclusivity of this model.

Edouard Meylan, CEO of H. Moser & Cie., commented, "Opening our first standalone boutique in Korea is more than a strategic milestone: it’s a love letter to a vibrant market, curious and hungry for authenticity. Together with Rocca, we share a common ambition: to nurture excellence and offer an experience that is both rare and meaningful. This new address captures the spirit of H. Moser & Cie.: independent, daring, resolutely forward-looking, yet always anchored in our roots. In Seoul, our story now deepens, driven by the same passion for detail and the same taste for the essential."

This opening highlights H. Moser & Cie.’s ongoing mission to deliver exquisite watchmaking experiences, further solidifying its position as a leader in independent watchmaking.

H. Moser & Cie.'s own and unique take on Haute Horlogerie. 

 

TECHNICAL SPECIFICATIONS – STREAMLINER TOURBILLON SKELETON BOUTIQUE EDITION

Reference 6814-0700, 18-carat yellow gold model, skeleton dial, integrated 18-carat yellow gold bracelet, limited edition of 17 pieces

Case
18-carat yellow gold topped by a slightly domed sapphire crystal
Diameter: 40.0 mm
Height without sapphire crystal: 10.3 mm; Height with sapphire crystal: 12.1 mm
See-through case-back
Screw-in crown adorned with an "M"
Water-resistant to 12 ATM

Dial
Fully skeletonised
Gold-plated faceted indices
Gold-plated hour and minute hands with Globolight® inserts

Movement
Fully skeletonised HMC 814, self-winding, three-dimensional Manufacture calibre
Diameter: 32.0 mm or 141/4 lignes / height: 5.5 mm
Frequency: 21,600 Vib/h
28 jewels
167 components
Automatic bi-directional pawl winding system
Gold, fully skeletonised oscillating weight
Power reserve: minimum 72 hours
Original double hairspring
One-minute flying tourbillon at 6 o'clock with skeletonised bridge 
Diamond bevelling
Main plate and bridges with anthracite finish

Functions
Hours and minutes

Bracelet
Integrated bracelet in 18-carat yellow gold
Folding clasp with three blades in 18-carat yellow gold, engraved with the Moser logo

 

ADDRESS of the H. Moser & Cie. boutique

B1 Floor, Galleria Department Store East
343 Apgujeong-ro, Gangnam-gu, Seoul 06010, South Korea

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