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Hard Rock International & Sports Illustrated Swimsuit Announce Continued Partnership with 2022 Issue

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Published
06/17/2022 by

Hard Rock International is once again teaming up with the iconic Sports Illustrated Swimsuit for a special event series to honor the release of its highly anticipated annual issue. Starting tonight with a kickoff celebration at the all-new Hard Rock Hotel New York and running through May 22 with a grand conclusion at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock will celebrate the Sports Illustrated Swimsuit 2022 issue featuring cover models Kim Kardashian, Ciara, Maye Musk and Yumi Nu.

As part of the strategic partnership between Hard Rock International and SI Swimsuit, Hard Rock Hotel & Casino Punta Cana in the Dominican Republic was tapped to serve as an exclusive shoot location for the coveted 2022 issue. Hard Rock became the publication's first-ever property partner in 2021 and this continued collaboration signifies the brand's support for SI Swimsuit's Pay With Change, a first-of-its-kind advertising call-to-action making meaningful advances for female empowerment and gender equity.

"As a brand that has stayed true to its mottos, "Love All, Serve All," and "All Is One," for over 50 years, Hard Rock International is honored to join forces with Sports Illustrated Swimsuit for a second consecutive year and to serve as a backdrop for the highly coveted issue that empowers women all over the world," said Keith Sheldon, President of Entertainment for Seminole Gaming and Hard Rock International. "We are inspired by SI Swimsuit's efforts to drive real transformation within the advertising industry through their Pay With Change initiative and are thrilled to help celebrate these accomplishments with events at both our new Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood."

To kick off launch weekend, SI Swimsuit models will gather tonight at Hard Rock Hotel New York for an intimate launch party. Immediately following, 2022 issue cover model Ciara will hold a private concert at The Venue on Music Row, a two-floor entertainment space, building on the new hotel's already established reputation for hosting world-renowned talent. On May 21, the celebration will continue to Florida for two days of events and activations at Seminole Hard Rock Hotel & Casino Hollywood, including an outdoor concert on Saturday night with a special performance for SI Swimsuit attendees. The weekend will also feature Sports Illustrated Swimsuit On Location with a dynamic roster of beauty and wellness experiences for consumers. Outside of launch weekend, Hard Rock supports the distinguished publication's Swimfluence Network, hosting events that provide the SI Swimsuit community, models, editors, and staff to connect over meaningful experiences.

To explore Hard Rock Hotels around the world visit www.hardrockhotels.com. Additional information about the Hard Rock brand and our breath of experiences can be found at www.hardrock.com. For information about Sports Illustrated Swimsuit and its 2022 Swimsuit Edition, please visit www.swimsuit.si.com.

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