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Harry Rosen Introduces Next Generation Innovation in Canadian Luxury Menswear

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#luxurymenswear #menswear #mensclothes #fashion
Published
11/29/2021 by

Harry Rosen announced Canada's newest destination for men's luxury. FinalCut is the only platform of its kind for top-tier, online luxury menswear in Canada with up to 60 per cent savings everyday on luxury brand ticket prices.

With the introduction of ShopFinalCut.com, Harry Rosen has grown its offering to extend its brand heritage to a more accessible style experience. The iconic luxury menswear retailer invites all men to join the Harry Rosen ecosystem.

"We've designed FinalCut for a customer who loves the thrill of building an exceptional wardrobe at accessible price points for luxury brands," said Ian Rosen, EVP Digital & Strategy. "It's a modernized, online shopping destination for the man who has style and savvy – who commands quality and value. The man who wants to steal the limelight at a fraction of the price."

For the Harry Rosen customer who wants to shop for great deals every day—not only on Black Friday and Boxing Day—FinalCut is the online destination to access unique, relevant and high-quality pieces from the preceding men's fashion season.

ShopFinalCut.com is the newest Harry Rosen banner to complement the investments the company has made to establish itself as an e-commerce leader in Canada. Exceeding 2023 targets three years early in 2020, digital sales have nearly tripled since 2019. FinalCut is the next evolution in Harry Rosen's digital transformation strategy to provide Canadian men with an immersive and high-end experience.

Merchandise will include exciting new brands that are exclusive to the online property and that are not available at Harry Rosen or at The Outlet by Harry Rosen. The platform provides access to a limited selection of items at a superior price-value equation.

"FinalCut is Harry Rosen's response to what so many customers are looking for in a shopping experience. It's for the man who is always on the hunt for the next great find," said Rosen. "This platform showcases clothing and a lifestyle with an elegance that aligns with Harry Rosen's reputation as a luxury brand experience that raises a man's game. For over six decades, we've always taken pride in helping men present their best in their personal and professional lives. This is the next generation in that legacy." 

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