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Hebru Brantley AndPeter Ibrahim Launch The Old G, A Gin Designed To Represent The Underrepresented

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#gin #drygin #gincocktail #cocktails
Published
07/20/2023 by

The Old G, a premium, London Dry Gin that is crafted using traditional methods and without any artificial flavors or colors, has announced its debut. Expertly distilled using only the finest botanicals, The Old G is exceptionally smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.

Iconic artist Hebru Brantley has teamed up with spirits veteran Peter Ibrahim to create a product that proudly represents the minority community.

"We're thrilled to announce the launch of The Old G. It was our goal to create a Gin that stands deliciously on its own, without the need for any modifiers or mixers to enhance its exceptional taste – and that's exactly what we did here," said Peter Ibrahim, Head of Brand and Founder of The Old G. "We also wanted to create a product that gives a voice to underrepresented communities. As an Egyptian teaming up with a prominent Black artist, it was crucial to build a brand that reflects our upbringing, struggles, and our perseverance in this industry."

The Old G is not just a drink, it's about embracing the spirit of the "Old G's" that are the pillars of neighborhoods and communities. It is a masterfully crafted Gin that creates a bold yet distinctively smooth taste that can be consumed neat, on the rocks, or in a cocktail.

The iconic bottle design, created by Hebru Brantley, will stand out on any shelf, whether it be at home or in a bar/restaurant.

"The design of the bottle comes from the minimalistic idea of stripping the unnecessary and intentionally focusing on simplicity. The minimalism is also a way of having the product stand on its own – where the bottle, logo and overall design does not take away from the spirit itself," said Hebru Brantley, Head of Creative for The Old G.

The Old G is now available to purchase in 750ML bottles for $34.99 in the states of Florida, Georgia, California, Illinois, New York and New Jersey, and additional states soon. A map of available locations to purchase The Old G can be found here. Additionally, the product can be shipped to 32 states across the country. To buy now, please visit here.

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