Site Search

Get Luxury News by Email

Live the Good Life

Categories more

Sections

Other

Heidi Rose London Launches Premium Children’s Lifestyle Collection

Be the first to review this item!

#childrensclothes #childrencollection #kidsoutfits #kidsfashion
Published
07/14/2021 by

Heidi Rose London, a premium children’s lifestyle brand, has launched its first collection. A timeless range of planet-friendly accessories, décor and clothing for little dreamers, the collection features enchanting reversible patterns and reusable embroidered patches that allow each piece to be personalised.

Dreamt up by husband-and-wife duo Lauren and Quinten de Graaf, Heidi Rose London was born from the desire to capture their little ones’ milestones. Having spotted a gap in the market for eco-friendly, fun and customisable ways to track these special events, the London-based couple created a collection which strives to bring high quality products into families’ everyday moments.

At the core of Heidi Rose London’s collection are the milestone patches, a beautifully embroidered selection of numbers, time periods, occasions and artworks to celebrate children’s most important life events and personalise their play. The patches can be laid atop or magnetically fastened to other items, providing parents with a perfect photo opportunity and children with a brand-new adventure each day.

From wands, crowns and capes to playmats and sweet musical toys, the collection was inspired by magic and caters to boys and girls from newborn up to the age of seven. Available in two enchanting themes - the pink and floral ‘Bonnie’ and the starry, pinstripe blue ‘Augustus’ - the collection was designed in London and handcrafted in India by highly skilled artisans using the highest-quality, super-soft organic cotton. 


Discover the Collection

The Bonnie Range

 

The Augustus Range

Comments