Hideoki Bespoke, an innovator in luxury tailoring and custom menswear, and PING, a leading golf equipment company specializing in custom fit golf clubs, today announced the launch of a new limited-edition collection. Titled "The 19th Collection," the capsule consists of high-end apparel and accessories that pays homage to the sport of golf by combining the rich heritage of both the Hideoki and PING brands. Designed in Atlanta, Georgia and made in Italy, the 60-piece collection is available online now.
Targeted towards discerning gentlemen who have an eye for high-quality craftsmanship and timeless style, the collection features an array of clothing, footwear, home and lifestyle accessories. With handcrafted leathers, highly custom tailoring methods, and luxe fabrics, the collaboration aims to redefine the narrative of traditional golf culture, attracting a variety of clientele with an appreciation for the game of golf and fashion.
"As golf continues to widen its appeal, it's vital that the game progresses towards greater diversity and inclusion, while also becoming part of the culture, both on and off the course," said Dedrick Thomas, President and CEO at Hideoki Bespoke. "With this in mind, we're excited to bring our collaboration with PING to fruition. With a shared passion for innovation, authenticity and community, the partnership empowers everyone to look and feel their best as a part of their everyday lifestyle."
The Atlanta-based fashion house is renowned for providing unparalleled service and a memorable experience that empowers each client to make a spirited statement about his heritage, status, and aspirations. Hideoki and PING embrace a standing commitment to supporting Historically Black Colleges and Universities (HBCUs) across the country, with a $1 million collaboration with Texas Southern University (TSU) already in place, and others in the pipeline.
"PING is excited to work with Hideoki Bespoke to bring more awareness and appeal to a wider and more inclusive audience of golfers," said Andy Solheim, Executive Vice President at PING. "This collaboration furthers our commitment to growing the game by providing golfers the highest quality, most innovative and custom products available. Their team shares our passion for approaching things in different and unconventional ways, which makes this partnership a great opportunity for both brands."