Wedding season is in full swing, and for bridesmaids, one of the most exciting yet stressful parts of the planning process is choosing the perfect dress. As brides search for a way to make their big day unforgettable, many are turning to Birdy Grey as the go-to brand for stylish, affordable, and stress-free bridesmaid dress shopping. With glowing reviews highlighting its flattering fits, budget-friendly prices, and seamless ordering process, it’s clear why so many bridal parties are saying “yes” to Birdy Grey.

Jessica K., who wore a Birdy Grey dress for her best friend's wedding last year, shares, "I was dreading the idea of spending $250 on a dress I’d wear once, so I was thrilled when the bride picked Birdy Grey. The dress was beautiful, comfortable, and didn’t cost me an arm and a leg. Plus, I love that it had pockets!”

Grace Lee is the founder & CEO of Birdy Grey, a direct-to-consumer bridal brand that was launched in 2018. Lee is an icon in the wedding industry and started her career at InStyle Magazine as a writer and reporter. She founded the company with her best friend, Monica Ashauer, who attended Wharton undergrad and worked as a strategy consultant at McKinsey. Together, they are on a mission to change the way women shop for their wedding dresses.

With styles under $100 that can be delivered within seven days, their goal is to help bridal parties focus on friendship rather than frustration.

The company's direct-to-consumer model has quickly made it a favorite among modern brides and their bridal parties, earning rave reviews for its affordability, inclusivity, and effortless shopping experience. Based in Los Angeles, Birdy Grey also ships internationally, outfitting wedding parties around the world.

Maggie Lawson, who helped plan her sister’s wedding, reflects, "Our bridesmaids were all different shapes and sizes, and Birdy Grey had styles that worked for everyone. The color swatches helped us pick the perfect shade, and the process was so easy."

A Bridesmaid-Turned-Entrepreneur

Like many women, Grace Lee had been a bridesmaid several times before she realized there was a major gap in the wedding industry. “I kept seeing the same issue—bridesmaids were spending hundreds of dollars on dresses that they didn’t love, only to never wear them again,” Lee said in an interview. “It just didn’t make sense.”

With a background in marketing and a keen eye for fashion, Lee set out to create a brand that offered stylish, flattering dresses at an affordable price point. Every dress in the Birdy Grey collection is priced under $100, making it one of the most budget-friendly options in the industry. But affordability wasn’t the only goal—Lee wanted to design dresses that bridesmaids would actually enjoy wearing, whether at the wedding or beyond.

Birdy Grey’s dresses are known for their timeless silhouettes, flattering fits, and trendy color palettes, offering options that suit a variety of wedding themes, from boho-chic to classic elegance. The company also makes shopping seamless with try-at-home samples, mix-and-match styles, and swatches that help brides visualize their color schemes before committing.

Starting in the spring of 2025, the Birdy Grey Suits collection for men will launch, just in time for summer weddings. Groomsmen suits will start at just $199 offering lightweight, trendy, and breathable fabrics for warm-weather celebrations.

Real Bridesmaids, Real Reviews

Since its launch, Birdy Grey has amassed thousands of glowing reviews from brides and their bridal parties who appreciate the affordability and convenience of the brand. Customers praise the inclusivity of Birdy Grey’s sizing, which ranges from XXS to 3X, ensuring that every member of the bridal party feels confident and comfortable.

Lindsey Franke, in her blog post about wedding planning, wrote, “Choosing Birdy Grey for my bridesmaid dresses was one of the best decisions I made while wedding planning.”

Isabella raved: “The dresses were beautiful, the quality of the material was great and they also have a great customer service. Without a doubt the best dresses ever. All my bridesmaids loved them and they looked amazing.”

Karissa shared, “I am so happy that I went with Birdy Grey for my bridesmaids’ dresses. The dresses were affordable, good quality, and came in all sizes and styles. It was important to me that my girls felt good on the wedding day, and they all loved their dresses. Each bridesmaid picked out their own style that best fit their needs. They looked amazing and the color matched my theme perfectly. The girls looked elegant while still feeling comfortable. The color Spice in satin was gorgeous!!”

Beyond affordability and sizing, Birdy Grey dresses are also celebrated for their wearability beyond the wedding day. Unlike traditional bridesmaid dresses that get tucked away after one use, many of Birdy Grey’s designs can be repurposed for cocktail parties, date nights, or even formal events.

Birdy Grey’s Big Pop Culture Moment

Birdy Grey has long been a favorite among everyday brides, but the brand recently hit the pop culture scene in a major way. Sabrina Carpenter and her backup dancers wore Birdy Grey’s ‘Wild Rose Whimsical Blooms’ dresses during Saturday Night Live’s 50th anniversary special. The moment proved that an affordable bridesmaid dress can have a high-fashion moment. The ethereal, floral-printed dresses looked stunning on screen, and fans were quick to praise the choice on social media.

“I need one of these dresses immediately,” one fan wrote. Another wrote, “Sabrina Carpenter in Birdy Grey just confirms that you don’t have to spend a fortune to look amazing.”

This mainstream moment cemented Birdy Grey’s reputation as a stylish, attainable brand that delivers both quality and affordability.

A Wedding Wardrobe Revolution

In an industry where bridesmaid dresses often come with a hefty price tag and a limited shelf life, Birdy Grey has carved out a niche that prioritizes affordability, inclusivity, and stress-free shopping. By eliminating unnecessary markups and offering direct-to-consumer pricing, the brand has made it easier than ever for bridal parties to look great without financial strain.

Beyond the dresses themselves, Birdy Grey’s customer-first approach has made it a favorite among brides and bridesmaids alike. The try-at-home program, free color swatches, and mix-and-match styles allow for a more personalized and relaxed shopping experience, helping to ease the stress that often comes with wedding planning.

With thousands of five-star reviews and a growing list of celebrity fans, Birdy Grey has officially solidified its place as a wedding industry darling. And as more brides look for ways to make their big day both beautiful and budget-friendly, one thing is clear—Birdy Grey isn’t just changing the way bridesmaid dresses are bought; the company is redefining the entire wedding bridal experience.