With the exclusive launch of Enviro+ Paper Board to North America, Impress Communications breaks new ground in sustainability for the packaging and supply industry.
Enviro+ Paper Board is the first of its kind: a 100% PCW, recyclable, biodegradable, and compostable material that combines pre-and post-consumer waste to close the loop on production. Not only is it truly zero-waste, but it also supersedes its PCW predecessors in quality. A notably smoother and whiter finish enables rich, crisp printing — proving that luxe packaging can (and should be) environmentally conscious, too.
"There's a preconceived notion that a sustainable packaging solution would mean compromising on the premium finishing," says Paul Marino, CEO of Impress Communications. "This is not true. Our Enviro+ board can offer consumers the best of both worlds: an environmentally conscious option that aligns with their personal mission while delivering stand-out, on-trend packaging that fits their portfolio."
The difference between Enviro+ and traditional luxury brand packaging is undiscernible. Enviro+ is eco-minded without looking the part, featuring a unique coating that ensures vibrant, true-to-hue color printing. It boasts every major Paper Mill Certifications across the industry, too — all while rivaling the current best-in-class packaging in 360° superiority.
"With sustainability at the forefront of the consumers' mind, we can easily answer that demand with Enviro+ without sacrificing quality," says Marino. This includes housing inventory in Impress Communications' warehouse: by directly partnering with the manufacturer, clients are insulated from any supply chain issues as they make the shift towards greener packaging.
This launch offers viable proof that a circular economy is indeed possible — and no packaging has reason to become waste again. As the exclusive supplier of Enviro+ paper, Impress Communications is excited to continue as a pioneer in the industry, championing the environmental movement as part of best practices and continued innovation.