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Introducing the New PLUME & PETAL™ Spritz Ready-to-Drink Collection

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#spritz #readytodrink #cocktail #cannedcocktail
Published
08/02/2021 by

With summer in full bloom and people spending more time outdoors, PLUME & PETAL™ is excited to announce the launch of the PLUME & PETAL™ Spritz Ready-to-Drink (RTD) - a collection of convenient, canned spritz cocktails made from vodka infused with natural flavors and sparkling water. Designed to be the season's most flavorful, portable way to appreciate gatherings or meals with family and friends, each 100-calorie spritz* has no artificial sweeteners, is gluten-free, and contains 4.5% ABV. The new offerings come in the same beloved three flavors as the original base spirit: Peach Spritz, with notes of white peach, lavender and black tea, Cucumber Spritz, with notes of cucumber, lemongrass and chamomile tea and Lemon Spritz, which has notes of lemon, elderflower and white tea.  

In celebration of the new range, PLUME & PETAL has teamed up with emerging fashion designer Andrea Iyamah to create a special limited-edition drop. Andrea's bold, culturally rich swim and resort wear pieces have fast become a celebrity and fashion-set staple. Inspired by the drinks' fruit-forward flavors and aesthetic, Andrea has designed the ultimate summer accessory: a chic, colorful bucket hat that doubles as a cooler for the PLUME & PETAL Spritz cans. Featuring a detachable waterproof insert, the hat will keep you and your spritzes chill in style - for when an on-the-go moment spontaneously turns into a cocktail moment. The limited-edition PLUME & PETAL Ice Bucket Hat by Andrea Iyamah is available to pre-order now on Reserve Bar.

"As outdoor restrictions are lifting across the country, we are thrilled to introduce the new PLUME & PETAL Spritz cans right in time for summer for those looking for a fresh-tasting drink to enjoy wherever they are - at a picnic, beach, or in the comfort of your own home," said Jennifer Pisciotta, Global Vice President, Acceleration Brands at Bacardi. "We're also excited to join forces with the talented Andrea Iyamah, whose custom bucket hat creation for PLUME & PETAL is a fun, stylish summer accessory that also allows you to chill and savor your canned spritzes on-the-go."

"I'm incredibly excited to be working with PLUME & PETAL to announce the new PLUME & PETAL Spritz Ready-to-Drink and accompanying ice-bucket hat. As a designer, challenges excite me and creating my first-ever, all-in-one ice bucket hat was an undertaking that seamlessly brings together the best of fashion and cocktail culture for summer. I was inspired by the PLUME & PETAL fruit flavors, effervescence and feather motif in this special design, and hope the cans and bucket hat bring joy and style to everyone's outdoor occasions," added Andrea Iyamah, Fashion Designer.

PLUME & PETAL Spritz Ready-to-Drink is available nationwide in 355mL cans and can be purchased in 4-packs available in each individual flavor (SRP $12.99) or a multi-flavor 6-pack (SRP $17.99). 

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