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JACOB'S CREEK(TM) Launches 'DOUBLE BARREL' Wine Campaign

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Published
10/24/2017 by

JACOB'S CREEK has added serious star-power to the latest campaign for its premium wine range DOUBLE BARREL, with the release of a new commercial titled Two Barrels, One Soul narrated by the acclaimed Australian actor Chris Hemsworth.

The story takes viewers behind-the-scenes of the production of DOUBLE BARREL, an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

The development of the JACOB'S CREEK DOUBLE BARREL range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whisk(e)y barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind DOUBLE BARREL is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.

The actor, Chris Hemsworth, star of THOR and THE AVENGERS, commented: "I'm proud to narrate this story for JACOB'S CREEK. DOUBLE BARREL is a true example of Australia's ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018."

Derek Oliver, Global Marketing Director at JACOB'S CREEK, said: "Our award-winning DOUBLE BARREL range brings to life the spirit of innovation and expertise of our winemakers. At JACOB'S CREEK we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.

"Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him."

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