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JAJA Tequila Named, Tequila Producer of the Year at the 2025 Bartender Spirits Awards

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Published
06/20/2025 by

JAJA® Tequila, the award-winning tequila brand known for its smooth expressions and vibrant spirit, is proud to announce its selection as Tequila Producer of the Year at the 7th Annual Bartender Spirits Awards, held in May 2025 in Chicago.

With exceptional quality, thoughtful innovation, and a brand ethos that feels authentic, winning this Tequila Producer of the Year award highlights JAJA Tequila's alignment with what today's bartenders and beverage leaders value most.

 

A Spirit Born of Joy and Craft

Founded in 2018 by a group of lifelong friends with a shared vision for a tequila that brings people together, JAJA is crafted at La Rojeña Distillery using traditional methods and just three simple ingredients: 100% Blue Weber agave, yeast, and water rich in volcanic minerals. Every bottle captures the laid-back luxury and joyful energy that define the brand.

"We created JAJA to be a spirit of the people - fun, approachable, and uncompromising in quality," said Martin Hoffstein, Co-Founder of JAJA Tequila. "To be named Producer of the Year by the very bartenders who shape cocktail culture across the U.S. is an incredible honor. This recognition inspires us to keep pushing boundaries while staying rooted in tradition. JAJA proves that exceptional tequila doesn't have to be exclusive - it can be accessible, too."

 

Why This Award Matters

The Bartender Spirits Awards are designed to identify the best spirits for the U.S. hospitality market. What makes this competition unique is its expert judging panel - composed exclusively of award-winning bartenders, bar managers, and beverage directors. Spirits are evaluated based on mixability, flavor, value, and design – ensuring that winners aren't just great products, but also workhorses behind the bar.

"JAJA, being named Tequila Producer of the Year, reflects their ability to consistently deliver quality, character, and bartender-driven appeal across their range. They are helping redefine what modern tequila can be in today's on-premise landscape. JAJA earned this honor by achieving the highest average score across all of their tequila entries, as judged by a panel of leading bartenders, beverage directors, and hospitality professionals. This award reflects more than just one standout bottle—it highlights JAJA's ability to produce exceptional tequila across the board, from Blanco to Añejo. JAJA Tequila is a must add tequila if you are a bartender anywhere in the world," said Sid Patel, CEO and Founder at Beverage Trade Network.

About JAJA's Award-Winning Spirits

  • Producer Name: JAJA Tequila
  • Award: Producer of the Year - 2025 Bartender Spirits Awards
  • Product Line: Blanco, Reposado, Añejo
  • ABV: 40%
  • Retail Price (USD): Starting at $29.99
  • Distribution: Available across the U.S. and select international markets

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