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Jessica Simpson Celebrates 20yrs of Eponymous Lifestyle Collection with New Fragrance, Mystic Canyon

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#fragrance #perfume #parfum #scent
Published
10/26/2025 by

Jessica Simpson celebrates the 20th anniversary of The Jessica Simpson Collection with the launch of Mystic Canyon Eau de Parfum, her first new fragrance in five years. Since her groundbreaking debut in the celebrity fragrance industry, Simpson has built one of the most successful lifestyle brands, establishing herself as a true pioneer whose influence endures today. Mystic Canyon is brought to life in partnership with Parlux, a leader in prestige fragrance renowned for translating visionary celebrity and designer concepts into iconic scents.

Her latest creation is inspired by her recent album, Nashville Canyon, and is designed for the modern woman who is bold, confident, and authentic. The fragrance reflects Simpson's personal and artistic evolution, celebrating the woman she has become. The Amber Floral composition balances lush fruits, radiant florals, and warm woods to create a fragrance that is both daring and unmistakably feminine.

"Mystic Canyon is about honoring the strength I've discovered, the softness I've learned to embrace, and the freedom that comes from being unapologetically yourself," said Simpson. "To me, this fragrance is like a journey bottled up—a reminder that every woman carries her own mystery and magic."

The fragrance opens with a sparkling burst of pink pepper, softened by rich black currant and juicy purple plum for a first impression that's playful yet sophisticated. Its heart unfolds with the romantic depth of creamy iris, jasmine, and Turkish rose, creating a lush floral bouquet that captivates the senses. The dry down lingers with warm vanilla bean, amber, cedarwood, and oakmoss, leaving a magnetic signature that transitions effortlessly from day to night.

"Jessica has always been ahead of her time in connecting with her audience through fragrance," says Lori Singer, President of Parlux. "With Mystic Canyon, she delivers a fragrance that's striking yet deeply personal—reflecting confidence, individuality, and the beauty of contrasts, much like Jessica herself."

Mystic Canyon Eau de Parfum will be available exclusively at JCPenney beginning October 20, 2025, in the following formats:

  • Eau de Parfum 3.4 oz / 100 mL – $60 USD
  • Eau de Parfum 1.0 oz / 30 mL – $35 USD
  • Gift Set (3.4 oz / 100 mL + 0.34 oz / 10 mL rollerball) – $65 USD

Fragrance Notes:
 Top: Pink Pepper, Black Currant, Purple Plum
 Heart: Jasmine, Turkish Rose, Creamy Iris
 Base: Vanilla Bean, Amber, Cedarwood

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