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JETSET Pilates Targets Greater Boston Expansion as It Builds Massachusetts Presence

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#exercise #fitness #fitnessclub #Pilates
Published
04/25/2026 by

JETSET Pilates, the fast-growing modern reformer Pilates franchise known for its premium, full-body workouts, is setting its sights on continued growth across Massachusetts, anchored by its existing Wellesley studio. The brand is targeting affluent, health-conscious neighborhoods and suburban communities where demand for boutique fitness and premium wellness experiences continues to grow.

Boston represents a particularly strong market for JETSET's continued growth, driven by its highly educated population, high average household incomes, and a culture that prioritizes health and wellness. With strong demand for premium, community-driven fitness experiences, JETSET Pilates sees strong alignment with neighborhoods such as Back Bay, South End, Seaport, Cambridge and Newton, along with affluent suburban communities.

"Boston stands out as a market that naturally aligns with the JETSET brand," said Bert Albertse, CEO of JETSET Pilates. "There's a strong appetite for premium wellness experiences here, and we see meaningful opportunity to grow in communities that value both fitness and lifestyle."  

With Wellesley currently serving as JETSET's sole studio in the Boston market, the brand is actively working with current and prospective franchise partners to expand its presence across the metro. Long term, JETSET believes the greater Boston area can support approximately 8-12 studios, depending on neighborhood density and demand.

"We see significant long-term opportunity across the Boston market," said Tamara Galinsky, Founder and Brand President of JETSET Pilates. "With Wellesley already introducing the brand to the region, we're focused on building thoughtfully across the metro and partnering with experienced franchisees who share our vision for premium fitness and community-driven growth."

For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.

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