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Jim Beam® Launches Jim Beam® Orange, Offering A Juicy And Bright Twist To A Highball Cocktail

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#bourbon #whiskey #cognac #spirits
Published
06/25/2021 by

Jim Beam® has officially announced its newest product available in the bourbon aisle this summer: Jim Beam® Orange. Jim Beam Orange combines a juicy, bright orange flavor with Kentucky Straight Bourbon Whiskey to give a light and bright twist to simple summer cocktails such as a Jim Beam Orange Highball.

Jim Beam Orange perfectly combines the taste of sweet citrus, oak and light char, producing a fresh, zesty aroma and golden color. It is best enjoyed from a chilled shot glass or in a refreshing Highball cocktail made by mixing Jim Beam Orange and soda water over ice, garnished with an orange wedge.

The Jim Beam brand was one of the first to pioneer the flavored whiskey segment, starting with its release of Red Stag by Jim Beam® Black Cherry in 2009. Throughout the years, Jim Beam continued to expand its flavored portfolio to appeal to bourbon lovers of all kinds, unlocking new tastes and occasions for consumers who might be newer to the bourbon space.

"As an innovator in the bourbon industry and early pioneer of flavored whiskey, we understand that many drinkers crave something a little different – maybe brighter and more refreshing – in the summer months. That's why we selected Orange to join our other flavorful offerings," said Malini Patel, Managing Director for the James B. Beam Distilling Co. at Beam Suntory. "Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles. If you love bourbon and are looking for a summer refreshment, or you're new to bourbon and are exploring different tastes and ways to drink it, Jim Beam Orange is for you."

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