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Joe Fresh and Roxy Earle Launch Limited-Edition Swimwear Capsule Collection

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#swimwear #bikini #swimsuit #fashion
Published
05/05/2021 by

Joe Fresh is excited to announce a limited-edition swimwear capsule collection with Roxy Earle, Founder of Luxurious Roxy and Body Positive Activist. The capsule collection will feature five pieces, including a one-piece swimsuit, two-piece bikini, tunic cover-up and sandals, available in sizes XS-3X. The limited-edition capsule collection will be available online and in select retail stores beginning May 13, 2021.

"It's an honour to work alongside the Joe Fresh team and create a swimwear collection that women of all shapes and sizes can feel confident wearing," says Roxy Earle. "Together, we have developed beautiful pieces that truly embody the #MySizeRox movement, which aims to promote body positivity and inclusivity for all body sizes. I worked with Joe Fresh on the launch of extended size swimwear last year, and this collaboration feels like the perfect next step in our partnership."

Since 2017, Joe Fresh has continued to expand its extended size collection in various categories including sportswear, athleticwear, sleepwear, intimates, and most recently, swimwear.

"We are delighted to collaborate with Roxy Earle, who is a positive role model for all woman," says Ian Freedman, President of Joe Fresh. "Roxy and our brand have a shared commitment in creating exceptional pieces at affordable value, and we're excited to share this capsule collection with our customers."

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