J.P. Wiser's goes back-to-back with its second release of the Alumni Whisky Series

06/10/2019 by

Corby Spirit and Wine Limited's award-winning Canadian whisky, J.P. Wiser's, is set to launch the second installment of its Alumni Whisky Series. J.P. Wiser's and the NHL Alumni Association ("NHLAA") are partnering once again to honour the past in both hockey and whisky tradition. For the release, the hat trick of players includes Paul CoffeyLarry Robinson, and Darryl Sittler.

"This partnership has helped raise awareness of the NHLAA's initiatives and efforts in supporting retired hockey players, and their adjustment to life after playing in professional careers. We're pleased to continue working with J.P. Wiser's and we're excited for the next launch of whiskies," said Glenn Healy, former professional league champion and Executive Director of the NHLAA. Part of the proceeds received from this whisky collaboration will be invested back into the retired player community.

Paul, Larry and Darryl visited the home of J.P. Wiser's – Hiram Walker & Sons Limited Distillery in Windsor, Ontario(Distillery of the Year, Canadian Whisky Awards 2019) to understand the craftsmanship behind Canadian whisky with Master Blender, Dr. Don Livermore (Blender of the Year, Canadian Whisky Awards 2019). As a result, the player whiskies in the series are uniquely blended to reflect each alumni's playing style and achievements. The highly-anticipated second release includes:

Paul Coffey 
At 48% ABV, this 2-grain whisky is rich & smooth like Coffey's stride on the ice. Aged in 4 distinct barrels for 7 years, this whisky perfectly pays tribute to #7's historic 48 goal season.

Larry Robinson
Big and smooth like Larry's play, this 2-grain whisky is aged for 6 years in 6 different barrels, in commemoration of his 6 championship wins.

Darryl Sittler
Aged in Canadian and bourbon barrels for 10 years, this balanced 4-grain blend is well-rounded, just like Darryl on the ice.

"We were humbled by the success of the first launch back in October and we're thrilled for this next installment to be nationally available," says Derek Wagner, Assistant Brand Manager, Canadian Whisky, Corby Spirit and Wine Limited. "With future lineups and player whiskies in the works, we are excited to continue working with the NHLAA to celebrate their members and help support their social mandate."  

The Alumni Whisky Series is a one-time-only player release. In contrast to the whiskies in the first installment of the Alumni Whisky Series, which were available only in certain provinces, Canadians across the country will now have a chance to purchase all of these premium, collectible player whiskies this spring.