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Kelseys launches its first hard soda on tap, Route 78, made with Ketel One Vodka

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#hardsoda #vodka #liqueur #cocktails
Published
07/19/2021 by

Kelseys Original Roadhouse is proud to announce the launch of Route 78 Hard Soda in collaboration with Ketel One Vodka. Starting today, Kelseys will now offer its first hard soda available on tap across all Ontario locations.

"Route 78 is named after the birth year of the Original Roadhouse, 1978," said Shannon Lawler, Director of Marketing at Kelseys Original Roadhouse. "Our brand heritage is inspired by our founders' adventure-filled road trips and we wanted the hard soda to provide something a little different - a little more original."

Route 78 is a blend of Ketel One Vodka, dry citrus liqueur, a hint of natural cane sugar and a blend of refreshing spring waters that include natural lemon, lime and grapefruit flavours.

"It was important for us to develop an authentic and unique hard soda in a draught format exclusively for the on-premise occasions while aligning our efforts to raise funds and awareness for a tremendous cause," says Nathan Cameron, Beverage Director Recipe Unlimited. "Route 78 has an incredibly fresh taste profile and delivers an abundance of flavour but finishes with a crisp refreshing finish."

In line with Kelseys' and Ketel One Vodka's ongoing commitment to sustainability, the new cocktail aims to minimize waste and remain carbon neutral by being served on tap. Aligning with the cultural shift across Canada toward a more conscious way of consuming cocktails, the on tap format of Route 78 provides Kelseys' guests a quality, sustainably crafted cocktail with limited waste.

"At Diageo, we are committed to sustainability and making a positive impact in our communities as we work towards a low-carbon future. This includes a commitment to decarbonising our own operations by 2030, and working with our suppliers to halve indirect carbon emissions," said Mark Phillips, Director of Marketing at Diageo Canada. "We're thrilled to collaborate with Kelseys to launch the restaurant's first hard soda on tap, and not only provide consumers the quality and craftsmanship Ketel One Vodka is known for, but do so in a way that reflects our sustainability action plan."

In addition to the launch of Route 78 Hard Soda, with the purchase of any Ketel One Vodka cocktail at Kelseys Original Roadhouse across Canada, the equivalent of one meal will be donated to Food Banks Canada. With a focus on the communities it serves, Kelseys' goal is to donate the equivalent of over 78,000 meals to Food Banks Canada by the end of 2021.

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