Kérastase PARIS introduces the new face of the brand, Emily Ratajkowski

01/09/2018 by

Emily Ratajkowski embodies a cool, free-spirited, and confident woman. From the fashion world to social media, she is everywhere: featured on the covers of major fashion magazines, and on Instagram where 16 million followers are inspired by her. Emily is the ultimate beauty icon, and the muse to some of the most influential hairdressers. For her, hair is a symbol of femininity and self-expression. And Kérastase shares this belief.

Magnetic. Unforgettable. With an undeniable charisma on and off camera, she moves effortlessly between the worlds of art, fashion, music and cinema. She starred in the hit thriller, Gone Girl and is soon to appear in CruiseIn Darkness and Welcome Home. Her passion and energy transcending everything she touches.

Rarely out of the spotlight, Emily Ratajkowski remains very much her own woman. Born in Britain, she moved to Southern California when she was five. Having a mother who is an English literature professor and a father who is an abstract painter, the 26-year-old grew up surrounded by books, art and close family ties. It's an important part of who she is, giving her the support and perspective she needed to begin modeling at 15 years old. A girl who likes chess, good food and listening to music, she studied Fine Arts at UCLA before leaving to concentrate on her modeling career. Today, she continues to read avidly, to draw and to collect art.

"What helps me feel good about myself? My hair."

Kérastase is proud to collaborate with fashion genius photographers Inez & Vinoodh for our new campaign, welcoming Emily to the Kérastase family.

"Beauty comes from within, it's a confidence, a way to empower yourself."

Hair power

Emily is hair obsessed. It is part of her allure, her sensuality and her femininity. Continually changing her cut and style, hair offers infinite ways to display her creativity, her mood. She chooses when to be ultra-chic, playful or seductive. Long, glowing, luxurious, dressed-up or loose and flowing… Her hair is important to her and it has to be taken care of. And for that, Kérastase is her closest ally.

I am excited and proud to be chosen as a Kérastase ambassador. Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It's not an ornament but a way to express myself. I think that's true for all women. There's such an empowering femininity to hair. It allows women to define who they want to be. That's why they deserve the best care."

- Emily Ratajkowski

At Kérastase, we believe that a woman's hair is essential to her femininity. Emily shares that belief. She embodies a modern, multi-faceted and confident vision of beauty. I am thrilled to welcome her to the Kérastase family."

Rosa Carrico, Kérastase Global President

Women are at the heart of the Kérastase brand. Providing luxury, personalized hair care so that every woman can experience her own most exceptional hair and exult her femininity. Created in 1964, today Kérastase is the worldwide leader in professional haircare, withmore than 100 products, sold in over 60 countries to 20 million consumers.