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KEVIN HART INTRODUCES A NEW LUXURY TEQUILA EXPERIENCE: GRAN CORAMINO AÑEJO

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#tequila #añejo #cocktails #spirits
Published
10/30/2022 by

After successfully launching Gran Coramino™ Tequila this spring with a Cristalino, founders Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, expand the brand's tequila portfolio with their second expression: Gran Coramino Añejo tequila. The world-class Añejo is the combination of 250 years of tequila-making expertise and a relentless dedication to quality. The result is an exceptionally smooth luxury tequila, blended to perfection in the heart of Tequila Valley, created and developed by Kevin Hart, Global Brand Equities, and Proximo Spirits.

A deep amber color with copper hues, Gran Coramino Añejo delivers the complexity of an aged tequila, with a sweet and smooth cognac finish. Initially matured in both American and French oak barrels for 12 months, the tequila is then blended with Añejo reserves matured in ex-cognac casks. The final liquid reveals notes of butterscotch, toasted cacao, and coffee beans for a silky smooth tequila taste with a long and sweet cognac-laced finish.

For the founders Kevin and Juan, every step in the process is a celebration of what tequila should and can be; from harvesting the finest Blue Weber agaves at peak maturity from family-owned fields, cooking the agaves in traditional brick ovens, to distilling and aging the tequila at the La Rojeña Distillery in Tequila, Mexico, the oldest distillery in Latin America. Gran Coramino Añejo continues to honor the brand's dedication to delivering a superior liquid to a new U.S. audience and generation.

"I couldn't be more excited to introduce Gran Coramino Añejo to the tequila community," says Kevin Hart, Founder of Gran Coramino. "It's a truly sublime drink. Bringing Añejo to both tequila connoisseurs and new tequila drinkers alike has been a goal since we launched Gran Coramino - I'm positive everyone will love it as much as I do. I am so proud of this second expression and can't wait for everyone to see what else is to come!" 

Juan Domingo Beckmann, Founder of Gran Coramino Tequila and 11th generation tequila producer says, "Our first tequila, Gran Coramino Cristalino was finished in Cabernet Sauvignon wine casks to give it a sweet berry finish, but the magic touch to our Añejo is its incredible maturation process, using American and French oak barrels as well as reserves from ex-cognac casks. This is one of the most complex and robust Añejo's I have created, and will be attractive to both tequila enthusiasts and cognac drinkers alike. I am truly proud to bring this tequila to the U.S."

Gran Coramino Tequila is proud to donate $1 from every bottle sold to support diverse entrepreneurs and small businesses through its 'Give Back Program'. Launched last month, Gran Coramino is working with trusted impact partners including LISC in the United States, and the Beckmann Foundation in Tequila, Mexico, to help close wealth and opportunity gaps through entrepreneurship programs and funding.

"It has been an honor to work alongside Kevin and Juan as we develop Gran Coramino's portfolio of tequila expressions. Their hard work and dedication to creating an unmatched Añejo liquid will shine through its complexity and smoothness," says James Morrissey, Founder and CEO of Global Brand Equities. "As a brand, Gran Coramino set out to bring people together and create a community; and the response has been resounding."

Gran Coramino was created and developed by Kevin Hart, Global Brand Equities and Proximo Spirits. Gran Coramino Añejo is available now on GranCoramino.com and across CA, GA, IL, TX, FL, NY, AZ and OH in all retailers and online at ReserveBar for a suggested retail price of $99.99. It will be available nationwide starting January 2023. For more information, please visit GranCoramino.com and follow @GranCoramino on Instagram.

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