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Kith and Bugaboo Launch First Limited-Edition Stroller Collection, Redefining Luxury For Parents

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#stroller #babystroller #babygear #luxuryparents
Published
11/05/2023 by

Kith partners with premium parenting solutions leader, Bugaboo, to create limited-edition strollers and a changing bag, made for the modern parent. The two-year design and development process intersects function and style—and marks Kith's first collaboration in this expanded category.

It's a true blend of elite engineering, craftsmanship and innovation by the parenting company, combined with the unparalleled design and distinct aesthetic fans have come to expect from Kith.

"My wife and I did a lot of research before buying and we really fell in love with Bugaboo's quality and simplicity in terms of functionality," said Ronnie Fieg, CEO and Founder of Kith. "Their products don't sacrifice form for function, and are as premium as they are easy to use. This is an incredibly difficult balance to execute and they do it very well."

As a working parent, the co-designed collection by Ronnie with the Kith and Bugaboo teams is a stylized yet functional limited-edition capsule collection featuring the Bugaboo's two most iconic models. Built for extraordinary performance, the Fox 5 is Bugaboo's signature all-terrain stroller boasting their most comfortable, versatile and maneuverable design. The Bugaboo Butterfly offers an ultra-compact design that is perfect for travel and features a one-second, one-handed fold for families on-the-go. Each model is executed in Kith-exclusive neutral colorways and features a signature Kith Monogram design alongside Kith & Kin embroidery.

"Collaborating with Ronnie and the Kith team was an incredible experience, bringing together for the first time stroller innovation and luxury lifestyle," said Jeanelle Teves, Bugaboo General Manager North America. "Many of the design and creative team are parents, which made this project extra special and personal. I'm excited for this collection to continue Bugaboo's rich history of delivering seminal solutions and unexpected, modern design for new parents everywhere."

Celebrating new families, the campaign highlights Kith and Bugaboo team members with their families in Central Park.

Kith for Bugaboo is releasing Monday, October 30th at 11AM/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App. Retail prices: Kith for Bugaboo Fox 5 $1,450, Kith for Butterfly $650 and Kith for Bugaboo Changing Bag $130.

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