Laws Whiskey House Named Official Whiskey of University of Colorado Athletics

Published
07/19/2024 by

Laws Whiskey House is now the Official Whiskey of CU Athletics. This partnership represents a significant milestone for both organizations, as Laws is the first spirit brand to be designated an official sponsor of CU Athletics. As an official sponsor, Laws Whiskey House will elevate game-day atmosphere with its award-winning Colorado whiskies. The esteemed Colorado institutions are proud to celebrate the new partnership with the release of Ralphie's Reserve Straight Bourbon, a novel whiskey benefitting the Ralphie Live Mascot Program, and a soon-to-be-announced whiskey benefiting the 5430 Alliance, the NIL collective that serves all 11 sports and student-athletes at The University of Colorado.