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LifeStraw launches Go Series water filter bottle- ultimate sidekick for safer, better-tasting water

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#water #hydration #safewater #waterfilter
Published
04/24/2023 by

LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of its new Go Series of water filter bottles, with improved filtration and a sleek new look for everyday use. The LifeStraw Go Series water filter bottle is the ultimate sidekick for safer, better-tasting water for travel and everyday use, so you can fill up from airport bathrooms, a tap in Mexico, or a gas station while road-tripping.

"More than half of consumers own a reusable water bottle, but they often leave it behind on their travels and resort to the less sustainable and more expensive route of bottled water, rather than drink from unknown or unsafe taps," said Tara Lundy, LifeStraw's chief brand officer. "The LifeStraw Go Series was created to provide a sidekick that can stick with you on your adventures. The bottle features a membrane microfilter that removes bacteria, parasites and microplastics and a carbon filter that improves taste and eliminates some chemicals. We also intentionally designed the product to have a sleek look but also be highly functional, including a leakproof cap and covered mouthpiece optimal for on the go."

Building off the success of the original Go water filtration bottle, the new Go Series offers the option of BPA-free plastic for lightweight transport or double-wall insulated stainless steel for keeping water cold all day long.

The line also features nine fresh new color options, including Kyoto Orange, Laguna Teal, Nordic Noir, Polar White, Terrace Green, Aegean Sea, Icelandic Blue, Cherry Blossom and Merlot Me Away. The bottles range in price from $44.95 to $64.95 MSRP and are available in 22-ounce and 1-liter sizes for BPA Free plastic and 24-oz and 1-liter sizes for stainless steel.

Updates to the Go Series include:

  • Leakproof handle to grab on the go
  • Covered mouthpiece to protect from unwelcome germs + leakage
  • Protects against 99.999999% of bacteria, 99.999% of parasites, 99.999% of microplastics, silt, sand and cloudiness all while improving the taste.
  • Membrane microfilter lasts up to 1,000 gallons—about five years of daily use.
  • Activated carbon filter lasts up to 26 gallons.
  • BPA-Free plastic versions are made with 50% post-consumer recycled plastic

LifeStraw believes everyone deserves equitable access to safe drinking water and is working to make clean water accessible for all. Supporting both people and the planet by providing safe water when on the go, LifeStraw eliminates the need for single-use plastic bottles and provides a child in need with safe drinking water for a year with every purchase. To learn more about LifeStraw's year-round efforts to provide equitable access to safe drinking water around the world, explore its 2022 Responsibility Report.

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