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Livpure Introduces Allura Premia Ultra Powered by ClearDrop Technology

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#Livpure #AlluraPremiaUltra #ClearDrop #WaterPurifier #India #HomeWellness
Published
10/28/2026 by

Livpure, one of India's leading home wellness brands, today announced the launch of Allura Premia Ultra, its latest water purifier powered by proprietary ClearDrop Technology. Designed to address modern contaminants such as Pesticides, Forever Chemicals (PFAS), Microplastics and Uranium, along with everyday water impurities, Allura Premia Ultra marks a significant advancement in home water purification. With a 2.5-year maintenance-free proposition, the new water purifier is designed to offer consumers long-lasting performance and greater convenience.

As awareness around water quality continues to grow, consumers are beginning to look beyond traditional water concerns such as sediment, dissolved solids, chlorine, bacteria and viruses. Increasingly, attention is shifting toward modern contaminants including Pesticides, Forever Chemicals (PFAS), Microplastics and heavy metals such as Uranium that are often invisible to the naked eye but can pose long-term health concerns. With Allura Premia Ultra, Livpure is strengthening its commitment to delivering cleaner, safer and toxin-free drinking water for Indian households through advanced purification technology designed for today's modern-day contaminants.

 

Commenting on the launch, Rakesh Kaul, MD & CEO, Livpure, said,

"Water today carries far more than what meets the eye. Beyond visible impurities, drinking water can contain dissolved solids, heavy metals, pesticides and emerging contaminants such as Forever Chemicals (PFAS) and microplastics. As awareness of these emerging contaminants grows, the need for advanced, science-backed purification has never been more critical. With Allura Premia Ultra and ClearDrop Technology, we are helping redefine water purification beyond basic filtration, with technology designed to deliver cleaner, toxin-free drinking water that families can trust."

ClearDrop Technology serves as the core innovation powering Allura Premia Ultra. Testing conducted by a NABL Accredited Laboratory demonstrated that the technology filters up to 98% of microplastics, reduces uranium by over 97%, and brings levels of Pesticides and Forever Chemicals (PFAS) down to near-zero levels, supporting safer & 100% pure drinking water for consumers.

The launch of Allura Premia Ultra further reinforces Livpure's commitment to innovation and its mission to democratize access to pure and safe drinking water across India. Building on the success of introducing India's largest range of maintenance-free water purifiers, Livpure continues to make advanced purification technologies more accessible to Indian households. By combining ClearDrop Technology with a 2.5-year maintenance-free proposition, Allura Premia Ultra is designed to address emerging water quality concerns while delivering cleaner, safer drinking water and greater peace of mind for consumers.

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