Lucky's Mutt Madness Brings Rescue Dogs Seeking Forever Homes to Equip Exposition

Published
11/04/2022 by

The dogs are coming back! Lucky's Mutt Madness, a national dog adoption event organized by the TurfMutt Foundation and held in partnership with the Kentucky Humane Society (KHS), will once again be held at Equip Exposition, the international landscape, outdoor living, and equipment exposition. The event will be held Thursday, October 20 from 11 a.m. to 2 p.m. during Expo, at the Kentucky Exposition Center (KEC) in Freedom Hall.

Adding to the excitement and momentum of Lucky's Mutt Madness, Equip Exposition is also holding Mulligan's 5K Fun Run and Walk for its registrants.

"We look forward to starting off Expo right with a little exercise before the trade show door opens," says Kiser. "And the view is spectacular from the bridge where we'll be running or walking. It's not to be missed."

The event, sponsored by Ariens, steps off on Wednesday, October 19 at 7:00 a.m. Participants can run, jog, or walk across the Ohio River over the famous Big Four pedestrian bridge before Expo's door opens. Proceeds from the event benefit the KHS.

Mulligan's 5K Fun Run & Walk is named after Kiser's rescue dog, Mutt Mulligan, who is the spokesdog for the TurfMutt Foundation and was adopted at Mutt Madness in 2019. She continues to "paw it forward" by inspiring kids and their families to care for and spend time in their living landscapes, like their backyards, parks and other green spaces.

"Over the last few years over 40 dogs have found homes through Mutt Madness," says Kris Kiser, President and CEO of the TurfMutt Foundation and the Outdoor Power Equipment Institute (OPEI), which owns Equip Exposition. "Nearly every dog available went home with an Expo attendee last year." He hopes this track record will repeat again this year.

At Lucky's Mutt Madness, the TurfMutt Foundation will also donate a $10,000 check to the KHS to support their good work in animal rehabilitation, rescue and adoption—an important part of TurfMutt from the beginning. 

"Equip Expo is bustling with energy – and that excitement will spill into Lucky's Mutt Madness," says Kiser. "For the dogs, Mutt Madness helps them find a home. For the landscapers, dealers and manufacturers who attend Expo, adopting an animal friend fits with their outdoor life. After all, these are the people who create the outdoor spaces America relies on. And who appreciates the family yard, parks and other community green spaces more than a dog?"

The TurfMutt Foundation also is proud to have renewed its partnership with Mission Unstoppable and Lucky Dog on CBS. Both shows are produced by Hearst Media Production Group. Filming begins this fall at Lucky's Mutt Madness, where the show's hosts, Eric and Rashi Wiese, will be on-site.

"We couldn't be happier that Lucky Dog will film at Mutt Madness and bring attention to our dog adoption work," says Kiser. Kiser himself has appeared on Lucky Dog episodes helping homeowners ready their yards for new rescue dogs.

The TurfMutt program may have started as a way to showcase the value of "nature beginning your own backyard," says Kiser. "… but it now has grown into an international platform that has reached more than 70 million kids, teachers and families. TurfMutt also is an education partner of the U.S. Green Building Council's prestigious Learning Lab.

Equip Exposition is ranked sixth largest in the U.S., boasts a million square feet of exhibit space including a 30-acre Outdoor Demo Yard showcasing the newest outdoor power equipment in the industry.

 

Mulligan's 5K Fun Run and Walk Details:
Who: The TurfMutt Foundation and Ariens
When: Wednesday, October 19, 20227:00 a.m. – 8:00 a.m.
Location: Big Four Pedestrian Bridge, Louisville, Kentucky

Lucky's Mutt Madness Details:
Who: The TurfMutt Foundation and the Kentucky Humane Society
When: Thursday, October 20, 202211:00 a.m. to 2:00 p.m.
Location: Kentucky Exposition Center, Freedom Hall, Louisville, Kentucky

Note: These events are open to attendees and exhibitors of Equip Exposition and members of the media.

Note: RSVPs for media seeking to attend and cover the dog adoption event at Freedom Hall are highly recommended as press badges are required for access. The trade show has a large footprint utilizing much of the KEC. Since the dog adoption event is in the Freedom Hall arena, it's advised that reporters and photographers register early for media access so badges can be ready for them.