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Luxco Introduces Alias Straight Rye Whiskey

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#straightrye #whiskey #whisky #spirits
Published
05/30/2022 by

Luxco, a leading producer, supplier, importer and bottler of beverage alcohol products, has launched Alias Straight Rye Whiskey. Distilled at Luxco's Ross & Squibb Distillery in Lawrenceburg, Indiana, Alias is bottled at 90 proof (45% ABV) and will be available starting May 2022.

Alias Straight Rye Whiskey features a mash bill that is 51% rye, 45% corn and 4% barley malt, delivering tasting notes that include a balanced aroma of sweet fruit and rye spice, complemented with slight hints of mint; a palate that offers forward notes of caramel, vanilla and fruit with a bold rye finish; and flavors of fruit, rye, spice, mint, caramel and vanilla throughout.

"The super- and ultra-premium spirits categories continue to grow, and within the whiskey category, rye continues to rise in popularity," said Fletcher Buchman, VP of Marketing at MGP Ingredients. "Alias is perfectly positioned in this growing category, and it provides us an opportunity to showcase rye whiskey from our Ross & Squibb Distillery. We believe rye fans and lovers of all whiskey types alike will truly enjoy what Alias has to offer."

The Alias brand pays tribute to our country's early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries. Alias Rye Whiskey features a bold, black bottle and black label with striking white logo and the slogan: "Forgotten Names. Unforgettable Flavors."

To celebrate the launch of Alias Straight Rye Whiskey, Luxco will conduct a write-in contest* to win a six-day, travel-expenses-paid distiller course at Moonshine University. Consumers 21 and older can simply visit the Alias website (aliaswhiskey.com) or scan a QR code on point-of-sale at participating retail accounts and respond in 10 words or less to the contest question: "What does a scholarship to Moonshine University mean to you?" Contest entries will be accepted between May 2 and August 30, 2022.

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