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Luxury homes in Italy: international investors drive demand

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Published
05/20/2025

The real estate market in Italy stands out for the significant figures in the luxury segment which, in recent years marked by objective difficulties, has helped to sustain the numbers of a sector that has recently experienced challenging times, especially due to inflation.

The luxury sector, as happens in many other industries, has maintained undeniably interesting figures.

According to a study conducted by a well-known portal dedicated to premium property listings, the number of prospective buyers and foreign investors searching for houses for sale Italy is steadily increasing, with the web being the main channel for finding listings.

Nothing surprising here. After all, we are talking about Italy, a country whose beauty is unmatched worldwide and where, precisely for this reason, when buying a house one can attract a wide target audience, from single tourists to families to international students.

Also according to the aforementioned report, the attention of international investors looking for luxury homes in the Bel Paese is especially focused on Tuscany.

Diving into the numbers that characterize this wonderful land—rich in natural and cultural beauty—the top spot is occupied by the Chianti area.

Second in the ranking is the Maremma, another stunning region, while in third place are the Florentine Hills.

 

Other areas of Italy loved by international real estate investors

International prospective buyers interested in luxury homes in Italy also look to Lombardy, which ranks second after Tuscany.

Once again, this is a figure that is anything but surprising.

Italy's largest region is home to Milan, the country's economic capital.

Here, following Brexit, numerous multinationals that were based in London have chosen to relocate.

Moreover, Milan is a one-of-a-kind hub globally thanks to fashion weeks and the Salone Internazionale del Mobile, which each year draw hundreds of thousands of tourists and professionals in the design and fashion industries to the Lombard capital.

As for the number of luxury homes, Milan stands out for having figures comparable to various international metropolises.

But not all that glitters is gold. Many of the premium properties under the Madonnina are in fact located in old buildings, which are often poorly suited in terms of energy efficiency and significantly lack amenities such as garages.

Lombardy is also a strategic point of interest for luxury properties sought by international investors due to another factor: Lake Como.

The small towns overlooking the Lario have, for over two decades, been a refuge for world-famous celebrities.

Below Lombardy, in third place, is Lazio. Again, this ranking is explained by the presence of Rome. Here, between this year’s Jubilee, the extraordinary Jubilee expected in 2033 and the general beauty of the urban landscape, investments in luxury homes are on the rise.

Foreign investors are especially seeking residences with breathtaking views of the city’s landmarks—St. Peter's Basilica above all.

Further down the list of preferred areas in Italy for aspiring buyers in search of luxury homes is Sardinia, in fourth place.

This is a region that has historically attracted international real estate investors with high spending power.

To understand this, just consider the transformation, beginning in 1967, of the Costa Smeralda into a paradise for tourists—all thanks to the real estate investments of Aga Khan IV, who passed away last February at the age of 88.

Nearly 60 years have passed since his visionary move and Sardinia continues to be an unmatched reference point for those who want to buy luxury real estate in places of unparalleled natural beauty in Italy.

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