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Mack Weldon Launches AIRKNITx Series

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Published
04/18/2017 by

Today, men's premium essentials brand Mack Weldon debuts AIRKNITx, its first activewear series. The collection, available online at mackweldon.com, will also be sold exclusively at all Equinox in-club shop locations.

The AIRKNITx series includes underwear (both boxer brief and brief styles), a crew neck t-shirt, and socks, respectively priced at $28, $42, and $24. Developed with the most innovative fabric mills and manufacturing partners, AIRKNITx's launch serves as Mack Weldon's next step in further distinguishing itself as one of the underwear market's most inventive players.

An internationally recognized arbiter of luxury, Equinox offers members unparalleled experiences that go well beyond its fitness offerings. The Shop @ Equinox, where the AIRKNITx collection is to be sold, curates a diverse selection of luxury fashion labels, exclusive collaborations and performance essentials to serve a high-performance clientele.

AIRKNITx products are composed of a unique microfiber blend and hold true to Mack Weldon's signature design approach. Key features include a flyless pouch for ultimate support, moisture wicking, anti-bacterial technology, and a high-stretch microfiber zone, engineered for maximum breathability.

"Guys are active all day, every day; so we created a product that is as suited for the boardroom as it is the locker room," said Matthew Congdon, Vice President of Design at Mack Weldon. "Our customers want a hybrid product that compliments their active lifestyle."

Mack Weldon's AIRKNITx products come in grey heather, blue heather, and redwood heather (boxer brief only). AIRKNITx is available online at www.mackweldon.com, with the boxer brief sold in all Shop @ Equinox locations beginning today.

Mack Weldon's retail partnership with Equinox marks the brand's first major venture into offline retail.

"The Equinox brand is synonymous with 'high-performance lifestyle,'" said Brian Berger, Founder and CEO of Mack Weldon. "As members ourselves, we knew that AIRKNITx and the Mack Weldon brand would align perfectly with the Equinox value proposition. Additionally, we obsessively focus on making things simple for our customers. One of the primary reasons guys visit the Equinox shop is because they've forgotten their underwear or socks. We want to be there to help those guys."

"We are excited to offer our members a performance underwear that mixes comfort and function, an essential that you should always have for your workout routine," said Frank Rappa, Director of Retail at Equinox.

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