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Maison Courvoisier Celebrates With Ambassador of Joy Yinka Ilori Unveils Limited-Edition VSOP Bottle

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Published
08/20/2023 by

Maison Courvoisier, the Most Awarded Cognac House*, proudly announces the return of British Nigerian artist Yinka Ilori as its "Ambassador of Joy," a role created exclusively for the artist, designer and storyteller. Ilori returns for a second year to introduce a limited-edition Courvoisier VSOP (Very Superior Old Pale) bottle design inspired by the joy of a summer's day in Jarnac, France, the home of Courvoisier. This special release will be offered in four unique ombre colors, amplifying the vibrant beauty of Jarnac.

"I am delighted to collaborate with Courvoisier once again in my role as 'Ambassador of Joy,'" said Ilori. "As an artist and designer, my work aims to spread happiness, foster togetherness, and create joyful memories – values that Courvoisier also champions. In designing this new bottle, my goal was to craft something that evokes the spirit of celebration. Whether appreciating art or relishing the flavors of Courvoisier with good company, I hope my vibrant designs inspire blissful moments and bring more joy into people's lives."

Internationally known for his bold, vibrant designs, Maison Courvoisier first commissioned Ilori in 2022 to lead the cognac house on a journey to honor its heritage and embrace the future. This campaign included the launch of a new Courvoisier identity centered around the French concept of "joie de vivre" - meaning to savor life's true pleasures. Drawing inspiration from the Maison's French roots and the essence of "joie de vivre," Ilori created a series of immersive events that brought to life the beauty of summer in Courvoisier's home of Jarnac, France.

"Like Yinka's commitment to making art playful and community-driven, we believe in making the cognac experience a joyful one that can be enjoyed by anyone," said Managing Director for Maison Courvoisier Jon Potter. "We are continuing to redefine the cognac category by placing Courvoisier in consumption moments that are vibrant and vivid. Yinka's VSOP bottle design features bold colors inspired by our home in Jarnac and continues to bring to life our brand world that is about savoring life's pleasures."

Ilori's limited edition VSOP bottle is available now as a UK exclusive at luxury retailer Selfridges London and on Selfridges.com. The bottle will retail in the U.K. at £200.00. Nearly 1,000 bottles will be allocated globally with additional releases in the U.S, Canada and France to follow in October 2023.

Courvoisier's VSOP brings together four crus to create a unique and complex richness. Discerning, elegant and complex, VSOP is a skillfully crafted cognac, a delicate bouquet and excellent balance of oak and exotic flavors. The subtle aroma reveals harmonious under-notes of peach, toasted almond and jasmine.

For a signature serve, Courvoisier Gala is a recommended choice. This refreshing cocktail calls for 1.75 parts Courvoisier VSOP and 4 parts Fever-Tree Sicilian Lemon. Build all ingredients over ice in a highball glass and lightly stir. Garnish with a lemon wheel and serve.

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