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Maison Louis Latour Selects 360's Three Cheers for U.S. PR Duties

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Published
07/23/2024 by

Legendary Burgundy wine producer Louis Latour has named Three Cheers, a 360PR+ agency, as its agency partner for the US market, handling communications and marketing responsibilities. Proudly independent with 12th generation family leadership, Louis Latour is renowned for releasing some of the world's most highly rated Chardonnays and Pinot Noirs, with five of its wines recently recognized at the Sommeliers Choice Awards.

"Burgundy has long set the standard for wines made from Pinot Noir and Chardonnay and we have an opportunity to increase visibility and support for the Louis Latour portfolio in the U.S., with our wines for every day and every occasion," explained Florent Latour, CEO of Maison Louis Latour. "The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines."

At approximately 25% the size of Bordeaux, Burgundy is a small and truly special region. The Burgundy terroir – which encompasses the soil, climate and other environmental factors – is so special that the region has been designated a UNESCO World Heritage Site. Louis Latour has long played a role in pioneering sustainable viticulture practices, helping to preserve the specialness of the Burgundy region and producing the highest-quality wines.

"There is no Burgundian wine producer more iconic than Louis Latour and we are honored to have been selected to represent Louis Latour and to collaborate with Florent and the talented team at Louis Latour to help bring their unique story and incredible wines to more consumers with the support of their distribution partners," commented Laura Tomasetti, CEO at 360PR+.

Among the agency's first duties has been announcing new executive appointments, including the appointment of Eléonore Latour, a 12th generation Latour family member, as Vice President of Maison Louis Latour, and Francois Beall as Vice President of Sales of Louis Latour Inc., the company's wholly owned US subsidiary, both reporting to CEO Florent Latour. The agency also recently hosted wine, culinary and lifestyle journalists for a Louis Latour "Summer in Burgundy" event at Little Prince in New York.

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