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Malibu ® Creates The Free-Spirited Feeling Of Summer With The Launch Of Malibu Peach

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Published
02/27/2023 by

Malibu is introducing the latest addition to the brand's successful ripe and juicy flavor range, Malibu Peach! The new flavor tastes like sweet yellow peaches, creating the free-spirited feeling of summer at any time of the year. Malibu Peach joins Malibu Watermelon, Malibu Pineapple and Malibu Strawberry in the brand's portfolio along with Malibu Original.

Now available at retailers nationwide in 50ML, 750ML, 1L and 1.75L bottles, Malibu Peach has an ABV of 21% and is the perfect addition to any cocktail in the summertime and year round. A must-try recipe with Malibu Peach is the Malibu Peach Rum Punch cocktail made with 2 parts Malibu Peach, 4 parts Orange Juice, 1⁄2 part Lime Juice and a Peach Wedge to garnish. As an option, you can add a splash of grenadine for a fun pop of color!

"Malibu is all about the 'Do Whatever Tastes Good' mindset, no matter the time of year, so what better way to bring the summer vibes than with Malibu Peach," said Devaunshi Mahadevia, Brand Director of Marketing, Malibu. "With peach being a top five summer flavor*, we're excited to introduce this innovation to the Malibu portfolio and to consumers just in time for the warmer months."

Along with the new Malibu Peach Rum, the brand is introducing Peach to its line of Malibu Cocktails in a Can with Malibu Peach Rum Punch in a Can, ready-to-drink with balanced flavors of peach and orange. Malibu's Cocktails in a Can are refreshingly tasty, premixed premium cocktails made with natural flavors and white rum. Also available in Piña Colada, Strawberry Daiquiri, Pineapple Bay Breeze and Watermelon Mojito, these convenient, on-the-go drinks provide consumers with that great Malibu taste without the fuss. Available at retailers nationwide in 12oz cans, Malibu Cocktails in a Can have an ABV of 7%, perfect for bringing sunshine to your hangouts with friends any time of the year. 

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