Marc Jacobs introduces its first touchscreen smartwatch into its growing line of wearables, innovating the ordinary to extraordinary. The Riley, currently available in both traditional analog watch and hybrid smartwatch styles, is debuting its lightweight round shape silhouette in the all-new touchscreen smartwatch, and is available for sale starting today on MarcJacobs.com and select retailers nationwide.
In keeping with the spirit of Marc Jacobs, the smartwatch blends design and accessibility. A polished case surrounds a stunning 1.19-inch AMOLED display – with an ambient sensor to enhance battery life – that is juxtaposed with a silicone strap, making it super versatile, from workday to working out. A variety of customizable watch faces – from digital to retro to quirky – further enhance the individuality and expressive qualities that Marc Jacobs customers have come to love.
The touchscreen smartwatches are available in three styles: a gold-tone case with a white silicone strap; a rose gold-tone case with a taupe silicone strap; and a black case with a black silicone strap. The Riley touchscreen smartwatch is compatible with both iOS® and Android™ phones, powered with the Wear OS by Google™ smartwatch platform, and equipped with the Qualcomm® Snapdragon™ Wear 2100 processor. The smartwatch connects to your phone via Bluetooth technology and offers user-friendly notifications and messaging, downloadable third-party apps, and help from your Google Assistant. The Marc Jacobs Riley touchscreen smartwatch also offers the following features:
The launch of the new watches will be supported by an advertising campaign shot by renowned photographer Theo Wenner and styled by Elissa Santisi. Images from the campaign capture the versatility of the luxury smartwatch in the lives of Marc Jacobs' urban customers. Models include well known pop culture icons including former "Terrace House: Aloha State" cast member Lauren Tsai, actor/models Lucas Bin and Vivienne Rohner, and breakout star Bria Vinaite.